Being a government financed company, it was able to compete very strongly with du, since the telecom company used infrastructure which had been installed for a more than a decade .DU, however, under a powerful management has been able to overcome its competitor such that by the year 2011 du no longer felt the effect of the competitor due to its overwhelming growth. By the year 2011 the company was able to control more than 46% of the mobile industry. The following paper examines changes in the company performance through a financial analysis. The paper will analyze by a trend analysis from the year 2010 to the year 2011.From the analysis there are some major findings that have been gathered such as the company was able to increase its revenue by 25%- one of the largest growth in the MENA region. There was also very high market share of more than 46% by year 2011 (du, 2012). The liquidity and solvency ratios had gone up from the year 2010 to 2011; this showed that the companies’ potential to pay short term debts had increased hence was able to run the business more smoothly. Other important findings shows an increase in companies net profit margin, gearing ratios and furthermore the company had been ranked the best in the social corporate responsibility, which is an evidence of companies improved performance. The following research is therefore very crucial to all investor who are willing to invest in profitable business. It is also beneficial to the company in order to understand areas of weakness, which need much attention in the coming years. Detailed information is based on the financial analysis covered in the paper. Introduction Emirates integrated telecommunication is a company in the telecommunication industry, which was formed and undertakes its operation in Dubai. The company, through its exclusive performance, became listed in the Dubai financial markets and was therefore authorized to trade under the name DU. The Company has become popular due to provision of the best product and services in the mobile industry such as the blackberry service and the low off peak rates for the international calls. The following report is intended to analyze the major aspects which has made du company grow in such a high rate, it will be based on the strength of the company and also the financial statement will be analyzed in order to predict the future performance of the business. The analysis can therefore be helpful to potential investors since all the important aspects will be covered. To date du company has shown a continuous growth and increase in value give that by the year 2011 they were able to serve d more than 46% of the UAE mobile market this is in accordance to the Telecommunications Regulatory Authority such performance can only be achieved by companies which have proper management and strategies and this is one of the strength of du company. The paper has been undertaken under several topic which will make it more elaborate and informative and these will include company profile, market position, company ownership, economic environment, financial position, financial analysis with reference to the industrial requirement, SWOT analysis and there after the conclusion. Company profile Emirates integrated Telecommunication Company, which is based in the EUA region was formed in the year 2007. The company was formed with the aim of providing telecommunication services. DU provided internet services and pay TV service on that particular year and in addition went further to provide the nationwide fixed telephone services by July 2007. By the fourth quarter of the year 2011 the company had acquired a total of 5.2 million mobile customers. The company is known for being the first introducers of the “
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