StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • The Ethical Implications from Marketing Cigarettes to Young People in African Countries

The Ethical Implications from Marketing Cigarettes to Young People in African Countries - Essay Example

Nobody downloaded yet

Extract of sample
The Ethical Implications from Marketing Cigarettes to Young People in African Countries

The paper tells that marketers have often been critiqued for using selective marketing strategies aimed at targeting a vulnerable group. The criticism is even worse when the product being sold is harmful to the society. Other than the inordinate criticism, little has been done to deter such practices. Cigarette related harms have raised global concerns over the recent past. Although cigarette smoking and addiction have reduced in some parts of the word, the problem remains rampant in developing world such as in Africa. Majority of people in developed countries are informed on the negative health effects of addictive smoking cigarettes. Additionally, governments in most developed countries have enacted laws to prohibit marketing strategies that may result in sale of cigarettes to young people particularly children. However, most third world countries such as in Africa have no laws to prevent sale of cigarettes to young people. Cigarettes products generate a lot of revenue and third world countries often allow reckless importation and marketing of cigarettes. In most third world countries, the importation as well as market of cigarettes is legal and there are no laws prohibiting sale of cigarettes to young people. This raises the ethical question regarding sale of products such as cigarettes, which cause health problems, addiction, and death. In recent years there have been considerable concerns concerning marketing of products considered harmful to humans. Following reduction of consumption of tobacco products such as cigarettes in developed world, tobacco firms are now targeting the young people in Africa. In the attempt to attract these young people, the companies have been adjusting their marketing strategies to ensure that they entice young people to use tobacco products. One strategy that the companies use includes selling of cigarettes as single stakes. This is attractive to the young people from the poor African countries who cannot afford to buy the product in packets. It is appropriate to use attractive strategies in marketing to attract customers. However, this should not be the case if the marketer is aware of negative implications associated with use of a product. Moreover, targeting a vulnerable group is even more unethical. In case of British American Tobacco, there has been cases where children as young as 11 years have been involved in both smoking and selling of cigarettes, Free Markets and Marketing Marketing is an essential component for the success of any business. Companies have marketing strategies that go beyond advertisements. The marketing policies entail identifying the target market for a given product and applying market strategies likely to entice the particular market. Therefore, marketing strategies are designed to ensure that the advertisement is received and understood by the target market. However, companies are required to be responsible in the way they convey their message. This should be through use of marketing policies that are truthful and reflect ethical standards. Although the main aim of most companies is to maximize on profits, the public is increasingly demanding that companies act responsibly and ethically in their activities. In marketing, ethical issues take different forms. They include the advertisement or promotion methods used in marketing a product. ...Show more

Summary

This paper will critically discuss the ethical implications of marketing cigarettes to young people in African countries. It is evidently clear from the discussion that cigarette is one product where marketers have practiced target market selection frequently…
Author : kianagerlach
The Ethical Implications from Marketing Cigarettes to Young People in African Countries essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Ethical Implications from Marketing Cigarettes to Young People in African Countries"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Young People & Physical Activity
School Sports Competition Table of Contents Introduction 3 Role of Key Agencies in the Development of Youth Sports in the UK 4 Effectiveness of Current Youth Sport Organisation and Their Initiatives Offered For the Development of Youth Sports and Critical Factors Influencing the Provision of Sporting Opportunities for Young People 7 The Basis and Effectiveness of Different Youth Sport Initiatives Operating Locally and Nationally 9 Conclusion 12 References 13 17 Bibliography 18 Introduction Sports are highly regarded in building human character (Fullinwider, 2006).
9 pages (2250 words) Essay
What Are The Implications For Social Workers In Combating Re-Offending Among Children And Young People
What are the implications for social workers in combating re-offending among children and young people? This report intends to provide a description of the scenario among the youth and children and the tendency of juvenile delinquents to resort back to offending.
21 pages (5250 words) Dissertation
Young People and Politics
Running Head: Young People and Politics Young People and Politics [Writer’s Name] [Institute’s Name] Young People and Politics Conservative knowledge implies that young people in Britain are disturbed from the political development. This youth cynicism can be calculated in terms of failing party sponsorship, political approaches, and voting activities.
9 pages (2250 words) Essay
Safeguarding Young People

From the research, it can be comprehended that children are the future of tomorrow hence we must do all in our power to develop their skills and a good character. In effect what is the need of the hour is ‘safeguarding’ which broadly prepares and takes care of issues and problems of the children to achieve in all areas of their lives.

8 pages (2000 words) Essay
Ethical and legal Implications
One of the critical institutions that is the focal point in this scope are the insurance companies. Conducive research indicates that four billion healthcare claims are submitted annually. Even
2 pages (500 words) Essay
The Ethical Implications from Marketing Cigarettes to Young People in African Countries

The conclusion from this study states that in developed countries, certain ways of advertising cigarettes have been banned. However, cigarette industry continues to use appealing messages and images in advertising cigarettes in African countries. This has led to misconception such that young people begin to consider cigarette smoking a noble practice.

9 pages (2000 words) Essay
Ethical Implications Report
Sixth sense technology has the ability to deliver a report of whether the product in the store is compatible with the wearer’s likes and dislikes as opposed to other technologies. Sixth sense technology comes with a set of ethical
1 pages (250 words) Essay
Many young people today are too concerned about the way they look. What are the implications of this
During the 80s young fashion was all the rage and individualism was the key to being a cool teenager. It also ushered in the foundation of the body image issues among young men and women who were slowly giving in to the influence
4 pages (1000 words) Essay
Ethical Implications of Takeovers
The author of the essay believes that it is critical that all accountants adhere to the set accounting standards and ethical behaviour. According to the paper, credibility is an important ethical behaviour in accounting. Ethical standard should guide every accountant when making financial reports.
4 pages (1000 words) Essay
Ethical Implications of Takeovers

The author states that the organizational stakeholders are highly dependent on the fair and moral judgment of the company accountant, owing to the fact that accounting is a complex field that entails complex financial procedures and practices that the management and shareholders of the company may not fully understand.

4 pages (1000 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us