Strategic Marketing Management: Evaluation of the Key marketing strategies for Toyota in the UK.

Strategic Marketing Management: Evaluation of the Key marketing strategies for Toyota in the UK. Essay example
Masters
Essay
Marketing
Pages 3 (753 words)
Download 0
Name: Course: Date: Evaluation of the Key marketing strategies for Toyota in the UK Toyota is a car manufacturing company that has managed to carve a good market share in the UK markets. However, there are still some challenges that face the company, which it needs to focus on, in order to cement its market share in the region…

Introduction

This occurred because the government was offering subsidies for the citizens to purchase eco-friendly cars (Toyota Motor Corporation, 2012 p26). This therefore points to the need for venturing into the less competitive market segment, where there are still few companies specializing in this market segment. By so doing, Toyota will manage to annex a new market segment comprising of buyers and government institutions willing to use the Eco-Cars, making it possible for the company to increase its sales and revenues (Hino, 2006 p174). Thus, the introduction of Eco-friendly cars by Toyota in UK will have the impact of boosting its sales, since government institutions in the UK support these vehicles. This way, Toyota will manage to capture the demand from these institutions, thus expanding its overall market share, sales and revenues. Improved product reliability Customers are always in search of products that will not only satisfy their need, but also those products which they have full confidence in. the market for Toyota vehicles has been badly hurt by recalling cars, which were manufactured with various defects (Toyota Motor Corporation, 2012 p27). Although such an action is necessary to avoid losing the market share when the default is eventually discovered, it does not auger well with customers. ...
Download paper
Not exactly what you need?

Related papers

Strategic Marketing Management
Thus, it is important for a firm to characterize by the advantages made obtainable for the customer. After building the significance for the firm’s customers, it is then given the right to confine a part of it with the help of pricing. In order to sustain as a feasible establishment, it is necessary for the firm to keep on the practice of building and confining value with time. Inside this…
strategic marketing management
Sony, a leading firm in the rapidly changing digital appliance industry has continued to explore and establish new markets globally. In addition, the corporation has been dealing with customer electronics from the time the World War II ended. The company with their wide experience and participation in the global market for long, it has enabled the company to grow and become the global company and…
Marketing Planning on Portakabin
Currently, it is employing more than thousands of people and expanding its operations in European countries. Although construction industry relies on the same traditional methods of first designing building architecture and then moving ahead with the project; Portakabin changed the entire industry by introducing innovative products in the market. The management of company realized that it will…
Strategic marketing management
This has been of great help in improving the reputation that the company has had in the market especially after the major recall of vehicles in 2010. The second principle that the company has put in place in the United Kingdom market is a functional business structure whereby the company has put in place different measures that will help in meeting the needs of the consumers (Chaston 2009). Some…
Sustainable Marketing
On the other side marketing can contribute in the development and diffusion of sustainable innovations in the form of use of solar energy, organic food, use of renewable energy resources and energy conservation. The main issue related to sustainability marketing is the way by which an organization can develop sustainable products and market those products or services in such a way which would…
Analysing Marketing strategies, Toyota (Yaris)
The company is proud of its progress and achievements which is dedicated towards the satisfaction of the customers. Toyota believes in innovation, is customer oriented and is a well organised company. The vision of the company is to provide commitment on the basis quality and mobility. The mission of the company is to provide safe and sound journey to the customers, use new technologies for…
STRATEGIC MARKETING MANAGEMENT
. 3.0 Marketing plan. 3.1 Marketing objectives. 3.2 Situational analysis. 4.0 The marketing strategy. 4.1 Psychographic research necessity. 4.2 Personalised service production – direct marketing. 4.3 Enhanced promotional development. 4.4 Strategic alliances and partnerships. 4.5 Control systems. 5.0 Recommendations. 6.0 Conclusion.