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Marketing Action Programs - Essay Example
Pages 3 (753 words)
MARKETING ACTION PROGRAMS Name: Institution: Marketing Action Programs Action Program Description Television advertisement This is a form of non-personal communication that is the most effective tool when introducing a new product into the market (Westwood, 2010)…
He will sit through a five minute interview with the host of the local broadcasting networks and talk about hand washing. This promotional activity will be carried when the product is being introduced into the market and will be initiated on 15 July 2013 to run for three months. The objective of this method will be to inform consumers of the risks that are associated with poor hand washing in the hope that they will understand the need for the product. The process is expected to cost $1000. On site presentations This is a more practical approach to product promotion that seeks to allow the user to experience the product before they can purchase it. This is a good approach for new products because it will give the customer the feel of the product so they can be sure of its quality. The expected result is that the customer will view the color patches in their hands in order to understand the color aspect of the product. It will also give customers to offer their suggestions and criticisms and address any concerns that they may have. Since the product will not be sold directly to the public, such presentations will allow individual members to sample to product so that they can go back and inform their various organizations about its effectiveness. ...
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