case study - Essay Example

Only on StudentShare

Extract of sample
case study

Management and control of the economy got remodeled, monetary financial systems were introduced, private banking and hard currency system came into existance, customs regulations were relaxed and there were also attempts to promote foreign trade. All these became part of the new economy. The Revdan enterprise was no more functioning within governmental planning that ensured supply of raw materials and provided marketing facilities. Owing to the collapse of the industrial base of the Commonwealth of Independent States, demand for the products manufactured by Revda declined by upto 80 percent. When Ivan tried to introduce new products using new technologies to get over this, one hurdle he faced was that some technologies could not be handled by the visually disabled. ...
Download paper

Summary

Q1. Identify the marketing problem(s) facing Ivan Strength VOS network for marketing Good back history of economic performance New products that are in demand Good organization-level communication to generate new ideas Special focus on marketing Market that extended throughout Russia News paper radio and television advertisements Weakness Many products lost demand Some technologies cannot be handled by the visually disabled New economic system created confusion Existing marketing strategy not fully successful Opportunities VOS network for marketing New technologies and new products New marketing strategies Expansion of market throughout Russia Different marketing strategies and opportunities …
Author : ian04

Related Essays

Case Study of Gucci
Most brands products of Gucci group of companies suffered a drop in sales in the wake of the 2008 economic crisis except the two strong brands whose sales increased even in the most extreme of circumstances. Due to the circumstances involving the general drop in sales volume and the traditional beliefs and sales concepts, it is important that Gucci explores the best marketing model or mix to employ so as to revamp the market. One of the popular marketing strategy/model is the Ansoff Growth marketing mix. This describes the growth of a business in its attempt to market new or regular products...
7 pages (1757 words) Essay
Case Study - Culinarian Cookware
The company has conducted previous price promotions of 20% discount in the year 2004 (for CX1 Tyro collection line), in the year 2005 (for CX1, DX1 line) and in the year 2006 (CX1 and DX1 line). Vice President of Marketing’s View Vice president of marketing for the company believes there is no need for adopting price promotion because that can hurt the premium brand image of the company. He took help of research report prepared by consulted to show that price promotion in 2004 impacted negatively to the profit margin of the company. The company hired external consultant to analyze...
5 pages (1255 words) Case Study
Strategic Marketing Case Study
On the other hand, IBM realized that customer-centric and service-centric products have a high-profit margin and investments in products such as software would ensure that company’s profit margin remained high. Hence, divesting from the low-profit margin products was the first step towards investing in service-centric products. Secondly, the company invested in making the company investing in developing services and software with an emphasis on meeting the specific needs of some industries. In this case, the company’s investment in this line ensured that it de-emphasized on creating and...
4 pages (1004 words) Essay
major case study
These are creating problems in daily civic life. The objective of the study is to find out the issues that are affecting the social, political and environmental life in capital region. Moreover the study will help to take appropriate stems and implementation of strategies in order to overcome those problems. Problem statement The national capital commission’s command is to increase the pride of the Canadians and to build a healthy relationship between the people of Canada and their capital. According to the research report of Ipsos Reid which is conducted among the general Canadians, new...
4 pages (1004 words) Case Study
Gillete/ Starbucks Case Study
However, Gillette knows how to build the brand in a way that the customers will prefer durable razor than the disposable ones. Aside from that, the consistency of providing quality product also came in with their consistency message during ads. Like for instance, the commercial with Derek Jeter, Tiger Woods, and Roger Federer with the message “even in sports, five is better than three” (Tran, 2012). Hence, the consistent message is there. In relation, one of the possible next innovation for Gillette would be a razor that is solely for women. Thus, it would be another marketing strategy for...
4 pages (1004 words) Book Report/Review
Case Study 2
If the internal drive forces a customer towards the product then it is positive motivation but if it drives a customer away from a product then it is negative motivation. These positive and negative drives are what initiates and directs consumer behavior. Basic consumer motivation can either be rational or motivational. Rational consumption is when a consumer`s behavior is based upon an objective criteria for example price or the size and weight of the product being purchased. Emotional motivation, however, is when a customer purchases a product based on subjective criteria or personal likes...
6 pages (1506 words) Case Study
Case Study
generic fluoxetine, etc.) (1). To prevent other pharmaceutical companies from grabbing a large portion of Eli Lilly’s market shares in the selling of antidepressant drugs, Eli Lilly and company is considering the need to replace Prozac with its successor. Eventually, the successor of Prozac is expected to be launched at least 18 months prior to the date wherein Prozac’s patent right would expire (18). The New Antidepressant Team (NAT) is composed of people from Eli Lilly’s R&D and marketing department (7). During the initial stage of searching for Prozac’s successor, members of NAT...
7 pages (1757 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!