Pricing at Deutsche Telekom

Pricing at Deutsche Telekom Essay example
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Marketing
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Name: Instructor: Course: Date: Pricing at Deutsche Telekom Deutsche Telekom is a German telecommunications company with its headquarters in Bonn, North Rhine-Westphalia, and Germany. In Europe, this is the largest telecommunications company, and it was formed in 1996 in the privatization of the former state-owned monopoly Deutsche Bundespost…

Introduction

The company owns various subsidiary companies of which all of them have names starting with the letter T such as the T-Home; a Legacy Telephone, Broadband and IPTV Service Provider, the T-Online; an Internet Service Provider, the T-Mobile; A Mobile Network Operator, and the T-Systems; A business division, focused on providing services to public and business sector customers. Recently the company has unveiled a new structural group through the merging of the two organizational units T-Com and T-Online into the Broadband/Fixed Network (BBFN) strategic business area. This Broadband/Fixed Network business area is one of the largest providers in Europe with approximately over 9 million broadband lines, 40 million narrowband lines and 14 million registered Internet customers. The company also holds substantial shares in other telecom companies especially within the region including Central European subsidiaries such as Magyar Telekom in Hungary, T-Hrvatski Telekom in Croatia, and Slovak Telekom in Slovakia. Again these subsidiary companies some also hold shares in subsidiary companies such as maygar Telkom holds various shares in T-Crnogorski Telekom in Montenegro, and Makedonski Telekom in Macedonia; all of which have also been rebranded and included under the T-Com/T-Home umbrella. ...
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