Got a tricky question? Receive an answer from students like you! Try us!

SOCIAL MEDIA MARKETING STRATEGY - Essay Example

Only on StudentShare
Author : simwatsica

Summary

The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs…

Extract of sample
SOCIAL MEDIA MARKETING STRATEGY

Just as was the case in the early 1920s when television and radios were top-of-mind in the field of advertising, face-book, twitter, and other social networks have become popular marketing and promotional sites for a number of companies (Wollan et al., 2011, p.56-65). Finding a workable and economical marketing solution is the holy grail challenge for top markets today. Advertising lost influence and dominance of the media when internet accorded all the audience the ability and power to manage and run personalized message delivery systems. With facebook, myspace, linkerdIn, instagram, blogs, pinterest, foursquare, yelp, and twitter attracting more than 89% users, it is therefore essential for the executive markets to re-think marketing. However, as evidenced the collapse of top global companies which heavily invested in social-media marketing, the whole idea of intensive social media marketing strategy is more complex and needs to be critically examined (Wollan et al., 2011, p.56-65). ...
Download paper

Related Essays

How can a firm use social media in branding?
This study looks into Apple Incorporation as a big name in the computer and electronic industry. The company is known for its continuous innovation and innovative products. Apple is famous for the different ideas and strategies in comparison to the competitors and as a result create a clear edge competitive advantage in the market. In this section, the social media marketing strategy of Apple has been evaluated along with the explanation of the consumer issues and needs. Social media marketing is gaining popularity rapidly among different organizations. It has taken important place in the…
Digital Marketing
This report stresses that in order to maintain the competitive edge in the market, it is vital for every organisation to understand the changing dynamics of its target audience. In the last few years, the digital marketing has become an integral part of the marketing strategy and the marketing plan that does not incorporate it has difficulty in achieving its targeted goals. The organisations that do not cater the area of digital marketing tend to lose a huge chunk of potential target customers for their business. Since the customers are looking for information about the company’s products…
12 pages (3012 words)
Start-up company- Marketing/Social Media Strategy
ong members and nonmembers • Promote SeasonalBids, events, services, products and best practices • Monitor for feedback BENEFITS OF A SOCIAL MEDIA MARKETING STRATEGY Social media and an extended presence online can go beyond member acquisition and retention. The Word of Mouth Marketing Association (WOMMA) has identified five broad categories of influencers. Constituents that SeasonalBids wants to build relationships with (neighborhood leaders, members of the community) have a channel of influence within social media and social networks.
4 pages (1004 words)
Threats and Opportunities of Social Media Marketing in the Framework of Contemporary Advertising Strategy
However, for the extent of this paper, the discussion will center on the premise of the social media marketing and how this has been seen as an opportunity in the modern advertising strategy which has been devised. This shall be the cornerstone of reaping a huge amount of success, notwithstanding the social and technological pressures that keep on mounting with the advent of time. This paper takes a keen look at how social media marketing brings with it both threats and opportunities within the frameworks of the present day advertising strategy which is undertaken by varied organizations for a…
10 pages (2510 words)
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.
This is the main theme in the journal. According to the author, Web 2.0, creative consumers and the social media are closely related though they are independent and interchangeable (Berthon, Pitt, Plangger and Shapiro 262). Web 2.0 technologies have led to several effects in the marketing strategy. This is because web 2.0 is technological hence; it has several effects on the sociological and revolutionary implications for businesses (Berthon, Pitt, Plangger and Shapiro 262). It is also evident that web 2.0 has significantly led to the rise of the social media and creative consumers. In fact,…
3 pages (753 words)
Social Media Metrics - Home Depot Inc.
Firstly, a description of the various types of social media campaigns that the company is currently engaged in is explored. Further, a description of various major metrics that it should be monitoring is provided. The various platforms and tools that it could use to capture data are also described together with ways through which it can use data to develop as well as improve a social media marketing strategy. The Home Depot Inc. is a leading company in the retailing industry headquartered in the Cobb County, Georgia, the United States. The company’s major retailing products and services are…
5 pages (1255 words)
Impact of social media on marketing
Despite these shifts, it is not known to what extent social media has impacted marketing as a function. There appears to be a gap between marketers’ claim and consumer expectations. Thus, with the aim to evaluate the efficiency of social media on marketing, three objectives were set for the study. After extensive literature review, qualitative primary data was gathered through questionnaire survey administered through the Internet. All three objectives of the study have been achieved. Social media has transformed the marketing process; it has transformed the way people interact and…
33 pages (8283 words)