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SOCIAL MEDIA MARKETING STRATEGY - Essay Example
Pages 4 (1004 words)
The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs…
Just as was the case in the early 1920s when television and radios were top-of-mind in the field of advertising, face-book, twitter, and other social networks have become popular marketing and promotional sites for a number of companies (Wollan et al., 2011, p.56-65). Finding a workable and economical marketing solution is the holy grail challenge for top markets today. Advertising lost influence and dominance of the media when internet accorded all the audience the ability and power to manage and run personalized message delivery systems. With facebook, myspace, linkerdIn, instagram, blogs, pinterest, foursquare, yelp, and twitter attracting more than 89% users, it is therefore essential for the executive markets to re-think marketing. However, as evidenced the collapse of top global companies which heavily invested in social-media marketing, the whole idea of intensive social media marketing strategy is more complex and needs to be critically examined (Wollan et al., 2011, p.56-65). ...
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