• Home
  • Subjects
  • Marketing
  • According to a report in The Guardian (Ghauri and Cateora, 2014, p.57): By 2020 it is estimated that more than 60 per cent of the worlds population will live in urban areas, and at least 26 cities will have populations of 10 million or more.. Bearing this

According to a report in The Guardian (Ghauri and Cateora, 2014, p.57): By 2020 it is estimated that more than 60 per cent of the worlds population will live in urban areas, and at least 26 cities will have populations of 10 million or more.. Bearing this - Essay Example

Only on StudentShare

Extract of sample
According to a report in The Guardian (Ghauri and Cateora, 2014, p.57): By 2020 it is estimated that more than 60 per cent of the worlds population will live in urban areas, and at least 26 cities will have populations of 10 million or more.. Bearing this

This paper will focus on the new opportunities and prospects for the international companies and the current change in the market scenario can be leveraged by them (Czinkota and Ronkainen, 2012). It will also include some real life corporate cases to justify the statements discussed in the paper.
It has been evidenced that the global population has been constantly increasing. The rate of increase has varied over the past year and is sometimes dependent on a particular nation. However, along with the rise in the population figures, it has also been noticed that the people are gradually changing their social lifestyle and mode of living.
Ghauri and Cateora, (2014) have also mentioned in their study that at least 26 cities will bear a population of more than 10 million and most of these cities will belong to the developing countries. This change in patterns are mostly because the people of rural areas are seeking out for better lifestyle, better education and better income prospects. This as a result compels them to shift into bigger urbanized cities (Abu-Lughod and Hay, 2013).
More recent studies by the United Nations (2014) have revealed that the overall global population growth along with the increasing urbanization will increase the overall population of the urbanites by 2.5 billion by the year 2050. The year 2050 may be a farfetched projection, but the current trend of urbanization has increased the population of some of the major cities in the world. Tokyo holds the first rank of being the most populous city in the world with a population of 38 million. ‘Tokyo is followed by Delhi, Shanghai, Mexico City, Sao Palo and Mumbai. In between 1950 and 2014, the urban population of the world has increased from 746 million and 3.9 billion’ (United Nations, 2014).
The gradual shift in the urbanized population is also changing the global market scenario. The international firms which once only focused on a narrow and ...
Download paper


According to the report of Ghauri and Cateora, (2014) it has been mentioned that the global population is gradually shifting from the rural to the urban areas. The report also mentioned that currently around 40 % percent of the world’s population lives among urbanized areas…
Author : leopoldmayer

Related Essays

Japan Buys More of Euro Bailot Bond
Unlike Japan, other countries are not inclined to buy the European bonds because of the increasing debt problems which confront Europe. Even China which bought the bonds previously has not shown any intention of purchasing additional bonds. The financial crisis in Europe has made the yen stronger, making Japanese products less competitive than other products in the world. Because of this, the Japanese government has intervened in the currency market to weaken the yen, which was opposed by the European countries. It is not clear though whether this opposition by European countries triggered the...
3 pages (753 words) Article
Mobile marketing is more effective than e-mail marketing
This paper is based on the claim “mobile marketing is more effective than email marketing”. This paper will be a comparative study of both the marketing techniques. This research will attempt to prove this claim by using the literature from the Internet and libraries. Introduction Mobile marketing is a process through which traditional marketing activities are carried out using a mobile phone. Basically, the mobile marketing is the process of using mobile phones to provide customers with location and time specific, custom-made information, which promotes goods, services and ideas (Roach)....
4 pages (1004 words) Essay
Marketing is more of an art than a science
Peter and Olson (1983) actually state that empirical analysts in marketing are deluded, negating the necessity for subjective inference to understand consumer attitudes and market-perceived belief in product or service quality. How, however, can this be justified? Consumers often maintain egotistical relationships with a brand, that is, until the consumer has found a psychologically-based connection to a brand. When brand attachments occur, consumers are more willing to discard egocentric brand relationships and develop supporting brand connections that fuel positive word-of-mouth advertising...
3 pages (753 words) Essay
Essay Title: Discuss the view that marketing is more of an art than a science
In mature markets in which there are well-defined target consumers with established preferences, competition is largely predictable (Slater, Hult and Olson 2010). In this type of market environment, there is much less emphasis placed on creative brand positioning and, instead, companies are able to seek “relentless execution” founded around a set of core competencies (Slater et al. 2010, p.552). Marketers that attempt to utilise Porter’s Generic Strategies as an empirical measurement would, in theory, have a valid scientific tool to assess market stability and forward business strategy....
4 pages (1004 words) Essay
LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main text Ghauri and Cateora text book (2010)
L’Oreal has managed to penetrate the market deeper because of the strength of its brand. Mostly, it is its association with top models and proper marketing that has aided the company to fly high. Amid strong competitive environment, L’Oreal has fully engrossed in one line of product production to achieve quality. Unlike its competitors who have diversified, L’Oreal has only opted to stay fixed to one line of production. Branding is a major asset of a company and through it; a company can either achieve market or financial advantage (Jayachandran 2004).
10 pages (2510 words) Case Study
Developing Marketing Communication- Promotional Practice Report for Sainsbury Christmas Campaign 2014- Christmas is for sharing
This paper is focused on Sainsbury’s promotional campaign for Christmas. It covers the promotional activities of the company, the target audience, medium of communication and usage of required tools.
8 pages (2008 words) Essay
Adidas Marketing Project
The tutor commented that she did not require the group members to give definitions for the 4 Ps in marketing but rather give marketing objectives and how to carry out promotions. She said the group should work towards giving more details about promotions and be objective in the presentation. Group members worked on the comments and included the details that and earlier been excluded so as to provide more details about promotions and marketing objectives.
2 pages (502 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!