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A Practical Marketing Communication Report for Rolex and other Related Brands
Pages 6 (1506 words)
This is a report with the goal of choosing Rolex as a branded consumer product for critique of its associated communications mix used to promote to its target audience. In addition, the included analysis in the report tries to explain why in the proponent’s opinion; specific elements discussed have been selected to support the brand.
In addition, the proponent was also able to successfully draw comparisons with the strategies used by other less, or indeed more successful brands in the same category. It was found that the chosen brands were consistent in their message sourcing and establishment of their credibility. Rolex is aiming to create image and identity and promote as a brand for high-end users. However, Timex is consistent with its effort to create marketing communication that is associated with latest fashion trend models. On the other hand, Nordstrom is trying to establish a more focus strategy to differentiate its product offerings as specialty products for women with varying styles, options, needs and wants. More detailed explanations and implications of the elements used by Rolex in its marketing communication are discussed. Keywords: marketing mix, marketing communication, marketing, Rolex Table of Contents Page Abstract 2 Introduction 4 Discussion 4 Message sourcing and credibility 4 Establishment of credibility 6 Timex’s point of view 7 Nordstrom style 8 Conclusions 8 Recommendations 9 References 11 Introduction Rolex’s website is a special place to advertise and promote its brand. ...
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