• Home
  • Subjects
  • Marketing
  • consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour.

consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour. - Essay Example

Extract of sample
consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour.

Some of the eminent scholars portrayed the fact that the study of consumer behaviour is about the evaluation of a consumer and whether or not they get influenced by their family, relatives, society, friends and other reference groups. Thus for an origination to cater effectively to its target audience, it is essential to carry out an in-depth analysis of the consumer needs and wants (Hoyer and Macinnis, 2008, p.3-4). Although a lot of research has been carried out in this field of study but there are hardly any accepted theories that scientifically and clearly underline the buying or purchasing behaviour of a consumer. Now in this context of the study, that is, to uncover consumer buying behaviour Leeds city centre has been chosen as the ‘shopping location’ where customers will be observed. This report will present a brief overview of the location of the Leeds city centre along with the date and time of observation. The report will also present theoretical concepts of consumer and shopping behaviour. Additionally, theories of observation as a research approach will be also enlightened. ...
Download paper

Summary

Consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour Table of Contents Table of Contents 2 Introduction 3 Location Details 4 Theoretical Concepts of Consumer and Shopping Behaviour 5 Stages of consumer buying behaviour 6 The Theories of observation 8 Black Box model 9 Summary of the Observation 10 References 12 Introduction Consumer behaviour can be referred to as the study of groups, organizations or individuals and the methods use to choose the products and services…
Author : parkerara
Download 1

Related Essays

Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product
9 pages (2259 words) Article
Consumer Behaviour
12 pages (3012 words) Essay
CONSUMER BEHAVIOUR
9 pages (2259 words) Essay
Consumer Behaviour
7 pages (1757 words) Essay
Consumer Behaviour- Brand Analysis Report
4 pages (1004 words) Book Report/Review
Consumer Behaviour Report
7 pages (1757 words) Case Study
Consumer Behaviour
4 pages (1004 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!