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consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour. - Essay Example

Masters
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Marketing
Pages 8 (2008 words)
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Consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour Table of Contents Table of Contents 2 Introduction 3 Location Details 4 Theoretical Concepts of Consumer and Shopping Behaviour 5 Stages of consumer buying behaviour 6 The Theories of observation 8 Black Box model 9 Summary of the Observation 10 References 12 Introduction Consumer behaviour can be referred to as the study of groups, organizations or individuals and the methods use to choose the products and services…

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consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour.

Some of the eminent scholars portrayed the fact that the study of consumer behaviour is about the evaluation of a consumer and whether or not they get influenced by their family, relatives, society, friends and other reference groups. Thus for an origination to cater effectively to its target audience, it is essential to carry out an in-depth analysis of the consumer needs and wants (Hoyer and Macinnis, 2008, p.3-4). Although a lot of research has been carried out in this field of study but there are hardly any accepted theories that scientifically and clearly underline the buying or purchasing behaviour of a consumer. Now in this context of the study, that is, to uncover consumer buying behaviour Leeds city centre has been chosen as the ‘shopping location’ where customers will be observed. This report will present a brief overview of the location of the Leeds city centre along with the date and time of observation. The report will also present theoretical concepts of consumer and shopping behaviour. Additionally, theories of observation as a research approach will be also enlightened. ...
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