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An investigation into Chinese consumers' reasons for purchasing luxury brands in the UK - Dissertation Example

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An investigation into Chinese consumers' reasons for purchasing luxury brands in the UK

The Journal of International Management Studies, Volume 5, Number 1, April, 2010. P 189 27 LeCompte, MD and  Schensul, JJ. 2010. Designing & Conducting Ethnographic Research: An Introduction: Volume 1 of Ethnographer's Toolkit, Second Edition Series. Rowman Altamira, Edition 2 27 Lu, PX. 2011. Confucianism and Conspicuousness. Elite China: Luxury Consumer Behavior in China. John Wiley & Sons. Book 27 Mason, R. 1993. Cross-Cultural Influences on the Demand For Status Goods, in European Advances in Consumer Research Volume 1, eds. W. Fred Van Raaij and Gary J. Bamossy, European Advances in Consumer Research Volume 1 : Association for Consumer Research, Pages: 46-51. 27 Oswald, LR. 2010. Developing Brand Literacy among Affluent Chinese Consumers A Semiotic Perspective. Advances in Consumer Research. Volume 37.Journal Article 27 Reidel, D. 2012. From Mao Suits To Michael Kors: Stocks That Capitalize On Chinese Consumers. Forbes. ...Show more

Summary

Table of Contents 4.1.Introduction 2 4.2.Data Analysis- Observation, Interviewing and Interpretation 3 4.2.1.Perception of Luxury Brands for Chinese Consumers 4 4.2.2.Chinese Student Consumer Expectation from Luxury Brands 6 4.2.3.Chinese Students’ Preference for Shopping in UK 7 4.2.4.Role of Brand Communication 10 4.2.5.Role of Culture and Society in purchase decision for Luxury Products 14 4.2.6.Personal Reflection and Cultural Heritage 14 4.2.7.Chinese Students’ Face Consumption 16 5.Chapter Five: Conclusion 19 5.1.Conclusion based on Research Findings 19 5.2.Implications of the Study 21 5.3.Limitations of the Study 22 5.4.Recommendations for Further Research 24 6.References 26 He,Y…
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