Marketing of Cupcake Royale Company - Essay Example

Cupcake Royale Company provides freshly made cupcakes. The frosted treats are in a variety of flavors that include blueberry, toasted coconut lime, and carrot walnut. The cupcakes are paired with an espresso that complements the distinct flavors (Larson et al. 7). Customers who are widely located in the Seattle area receive good attendance in addition to after-sales services. Cupcake Royale offers delivery to customers who are unable to visit the location. In addition, the company provides rental of Cupcake Royale’s party cart. The cart can be brought to any place the customer is in the Seattle area.

Trophy Cupcakes (TC) is the top competitor to Cupcake Royale. Trophy Cupcake has dominated social media to capture more customers. It uses Facebook and Twitter to post events, polls, and promotions such as cupcake happy hour. TC has collaborated with Molly Moon's ice cream shop where they sell cupcakes at all Moon Locations (Larson et al. 9). The grocery store has also undermined the market of Cupcake Royale Company.

Cupcake Royale, however, has maintained the competition by improving its products and increasing its market cover. In addition to 10 new flavors of ice cream to the existing cupcake has expanded Cupcake Royale to six branches (Jones 1). The new Rodeo donut is of exceptional quality. It is made from brioche dough, which includes egg yolks, eggs, and butter instead of shortening like normal dough (Guanco 1). The brioche has a flavor featuring vanilla beans, orange flower water, orange zest, and honey instead of sugar.