Creativity and Innovation

Creativity and Innovation Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
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Creating Innovation in Firms Name: Institution: Date: Table of Contents 1. Introduction……………………………………………………………………….3 2. Definition of key words……………………………………………………………3 3…

Introduction

..6 6. Bibliography………………………………………………………………………7 Introduction As a marketing advisor by profession, I have been contacted by Talent Management Team from Virgin Company Limited to advise them on how to develop and encourage creativity and innovative behavior in their company. Virgin Company is a service offering company and is mostly concerned with giving managerial services to other local companies that may need specialized services. The company has been in operation for a period of fifteen years and it has grown tremendously over the years. Virgin Company Limited has gained a substantial share in the market and is focusing on developing new markets in other parts of the world as part of its long term investment plans. Though the company is mostly concerned with offering its services in its local area, California, where it is based, it sometimes goes national or even international depending on the client’s needs. Virgin Company needs to understand what innovation really means and to what benefit would it be to them if they adopted such strategy. This report intends to address this concern and advise the talent management team on the strategies they can take to promote and maintain innovations that come up in their organization. ...
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