According to the paper with the emergence of social network marketing, agents have been induced to embrace social media marketing to achieve a better understanding of customer needs and build a better relationship with customers. Social marketing pursues in an elaborate manner the online marketing strategy a business can adopt, the opportunities and challenges associated with social marketing. Review of Social Marketing Tools and Terms Two distinct terms emerge when discussing online marketing: interactive marketing and internet marketing. Interactive marketing is the adoption of conversational skills and settings in marketing where marketing is a transaction focused process. It involves addressing the customer in their own language or way of communication and promptly responding to their concerns. The Internet in this case acts as a tool for facilitating interactive marketing by recording customers or potential customers’ information and easing the communication process. Internet marketing is basically marketing using the Internet. In this case, marketers exploit the fact that the Internet is inherently interactive in eliciting instant responses, and its omnipresence means that it attracts spontaneous responses. Internet marketing combines the innovative and technical sides of the Internet, which include design, development, advertisement and, eventually, making sales. According to the report affiliate marketing is where a website or online business is promoted through an affiliate or publisher who essentially through his/her site or other online service promotes the website or online business and is paid for every sale, visitor, subscriber, or customer provided via their system or effort. A web banner or a banner advert is a form of online advertising where an advert is embedded into a web page intended to attract traffic to a different website by linking them to the advertiser’s website. Banners are constructed from an image and are forms of gif, jpeg, png, utilising the Java script program or derivatives of Java, Shockwave or Flash technologies. A banner can be made more conspicuous through animation or sound effects and a high aspect ratio. Blogs are websites where entries are written in chronological order, usually in reverse order. They provide commentary, debate or news on a particular subject and are interactive with a format that allows visitors to leave comments (Benni, 2001). They provide text, images or links to other blogs or websites. Contextual advertising is where adverts appear on websites or electronic devices like phones, which is served through an automated system and selects recipients through segmentation.
This essay, Social Networking and Enterprise, discusses that social networking is the convergence of technologies that enable individuals to easily communicate, share information and form online communities. The opportunities and challenges associated with social marketing…
The extensive benefits of social networking seem to be the key reason for its popularity. One of most important aspects of social networking seems to be its ability to be adapted to the needs of its users. However, social networking has been also related to certain drawbacks.
Twitter, Facebook, Linkedin, Pinterest or Youtube 6 2.2 Method of data collection and credibility of the source 7 3. Analysis and Conclusions 8 3.1 Effective solutions for building a social presence for Wells Fargo 8 3.2 Conclusions 9 References 10 Bibliography 11 Appendices 13 1.
The emergence of high speed internet based connectivity along with the fact of development of highly sophisticated kind of technological gadgets like laptops; Smartphones, I-pads, etc have played a major role in the process of catalyzing and communicating diverse range of global trends in various corners of the world.
The current global economy and the ability to be agile to technological change have increasingly become critical in businesses. Information and interactions around it have become the principal resources and capabilities for most business entities. Moreover, making the right decisions is the defining operating feature of succeeding companies (Hinchcliffe, 2009; McAfee, 2009).
The purpose of this paper is to analyze whether social networking sites such as Twitter and Facebook are good for supporting business. This paper also discusses the potential threats of using networking sites for supporting business. Social networking sites are good for supporting business primarily on enhancing marketing campaigns and improving customer service.
to increasing commercialisation of the customer, which is further reflected by changing consumer habits and multi-chain retail strategy (Volmer & Precourt). On the other side of the spectrum, the digital era has redefined how the people interact with each other, thereby marking
In banks and financial institutions the use of social media has an important implication: it can threaten the data stored in these organizations’ IT systems (Business Wire 2012). The case of Wells Fargo proves
Social media involves more than sharing stories, photos, and involves the use of applications as well as messaging to communicate with friends and relatives (Hartley 2010, 67). The first type of social networking was
6 pages (1500 words)Essay
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