Social Networking and enterprise

Social Networking and enterprise Essay example
Undergraduate
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Marketing
Pages 8 (2008 words)
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Social Networking and Enterprise (Name) (Institution) (Course) (Tutor) (Date) Table of contents Introduction……………………………………………………………………………………3 Review of Social Marketing Tools and Terms…………………………………………………3 Common Online Marketing Tools and Associated Advantages and Challenges……………….5 Targeting…………………………………………………………………………………………

Introduction

With the emergence of social network marketing, agents have been induced to embrace social media marketing to achieve a better understanding of customer needs and build a better relationship with customers (Desai and Raju, 2007). Social marketing pursues in an elaborate manner the online marketing strategy a business can adopt, the opportunities and challenges associated with social marketing (Lake, 2003). Review of Social Marketing Tools and Terms Two distinct terms emerge when discussing online marketing: interactive marketing and internet marketing. Interactive marketing is the adoption of conversational skills and settings in marketing where marketing is a transaction focused process (Jain et al., 2005). It involves addressing the customer in their own language or way of communication and promptly responding to their concerns (Pride and Ferrell, 2011). ...
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