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social Networking and enterprise
Pages 8 (2008 words)
Social Networking and Enterprise - the case of Wells Fargo Name, ID Course Details Module Title Module Code The Module leader’s name Deadline date Words: 2081 Table of contents 1. Introduction 3 2. Main Findings 3 2.1 Advantages and disadvantages of social networking presence for Wells Fargo 3 2.1.1 Social Networking and Social Media in business environment 3 2.1.2 Wells Fargo - Current social activities and their success 5 2.1.3 Time-plan and the resources required to embrace one of the Social channels, e.g.
Introduction The use of social media for the enhancement of organizational performance has been highly expanded the last years. In fact, since the appearance of social media and social networking, the terms of competition in the market have been changed. Businesses tend to focus on social media and social networking even if risks have not been eliminated. In banks and financial institutions the use of social media has an important implication: it can threaten the data stored in these organizations’ IT systems (Business Wire 2012). The case of Wells Fargo proves that social media can be successfully embraced in banks, even if changes are required so that the relevant framework to become more effective. The potential benefits of social media and social networking for Wells Fargo are explored in this case. It is proved that the organization is highly developed in terms of social media; still, the development of certain policies could allow the organization to improve its social presence, even in the long term. 2. ...
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