StudentShare solutions
Triangle menu

Social Networking and enterprise - Essay Example

Nobody downloaded yet

Extract of sample
Social Networking and enterprise

Introduction The use of social media for the enhancement of organizational performance has been highly expanded the last years. In fact, since the appearance of social media and social networking, the terms of competition in the market have been changed. Businesses tend to focus on social media and social networking even if risks have not been eliminated. In banks and financial institutions the use of social media has an important implication: it can threaten the data stored in these organizations’ IT systems (Business Wire 2012). The case of Wells Fargo proves that social media can be successfully embraced in banks, even if changes are required so that the relevant framework to become more effective. The potential benefits of social media and social networking for Wells Fargo are explored in this case. It is proved that the organization is highly developed in terms of social media; still, the development of certain policies could allow the organization to improve its social presence, even in the long term. 2. Main Findings 2.1 Advantages and disadvantages of social networking presence for Wells Fargo 2.1.1 Social Networking and Social Media in business environment Social networking has become a quite popular practice in organizations worldwide. In order to understand the potential value of social networking for modern businesses it would be necessary to explain primarily its general context, as described in relevant literature. According to Daft (2009) the term ‘social networking’ reflects a framework that offers to its users the potentials of ‘peer-to-peer communication and sharing of information’ (Daft 2009, p.312). In other words, social networking represents an ‘online community the members of which can interact and share personal data, information and opinions’ (Daft 2009, p.312, Figure 1). Waddill and Marquardt (2011) note that social networking refers mostly to the ‘online clustering of individuals into groups’ (Waddill and Marquardt 2011, p.237). The terms under which these groups are developed are depended on the rules of each social networking site, as aligned with existing legislation in regard to online activities and communication. The organizations that employ social media and social networking in their daily activities are also known as social organizations (Bradley and McDonald 2011, p.18). These organizations are aware of the value of social networking and social media and are capable of using these frameworks not only for increasing their performance but also for establishing a long-lasting relationship with their stakeholders (Bradley and McDonald 2011, p.18). The level at which social networking is currently used in businesses worldwide is significant, but still there are prospects for further growth (Waddill and Marquardt 2011, p.237). In 2008 the business journal McKinsey Quarterly developed a survey in regard to ‘the use of second-generation web technologies, known as Web 2.0’ (Daft 2009, p.312). The survey showed that just a 28% of the organizations had incorporated social networking in their daily operations (Daft 2009, p.312). In regard to the other forms of advanced Internet technologies, such as blogs and wikis, the relevant percentages were significantly higher: 34% ...Show more


Social Networking and Enterprise - the case of Wells Fargo Name, ID Course Details Module Title Module Code The Module leader’s name Deadline date Words: 2081 Table of contents 1. Introduction 3 2. Main Findings 3 2.1 Advantages and disadvantages of social networking presence for Wells Fargo 3 2.1.1 Social Networking and Social Media in business environment 3 2.1.2 Wells Fargo - Current social activities and their success 5 2.1.3 Time-plan and the resources required to embrace one of the Social channels, e.g…
Author : dario55
Social Networking and enterprise essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Social Networking and enterprise"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Enterprise social networks
There are many small colleges and educational institutes who have posted videos of their courses and online classes to create small advertisement with the resources available within the institute and uploaded them on YouTube or Facebook.
10 pages (2500 words) Essay
Social networking and employee identities
The extensive benefits of social networking seem to be the key reason for its popularity. One of most important aspects of social networking seems to be its ability to be adapted to the needs of its users. However, social networking has been also related to certain drawbacks.
10 pages (2500 words) Essay
What isnt new about social networking
What isn’t new about social networking? It is the argument of this paper that the accepted understanding of the contemporary technological condition, the perception that people are now existing amidst the advent of an ‘Information Age’, can be viewed in a quite different way if the histories of media technologies are taken into account.
5 pages (1250 words) Essay
Social networking and market
They have increasingly influenced the consumer’s scope in private life through perpetration of ideas and principles through exchange of ideas and principles. This creates an interrelated business circle that allows firms to exploit the new medium for marketing (Doyle 12).
8 pages (2000 words) Essay
Social network and enterprise
The report is intended to review the major benefits and disadvantages that the company has realized because of incorporating a social network strategy in its operations. This is with the aim of developing strategic proposals that the company can utilize to develop its social presence.
8 pages (2000 words) Essay
Develop a social networking strategy
In the past and even in the recent years, marketing is recognized as a process that is immeasurable. Marketing plans would invest into marketing communication with successful branding or the campaign efforts. However, in the last decade the scenario has changed with the advent of social media and now the marketers can utilize this new means for marketing their products and leaving the traditional methods (Tuten, 2008).
10 pages (2500 words) Essay
Social Networking Sites
The purpose of this paper is to analyze whether social networking sites such as Twitter and Facebook are good for supporting business. This paper also discusses the potential threats of using networking sites for supporting business. Social networking sites are good for supporting business primarily on enhancing marketing campaigns and improving customer service.
7 pages (1750 words) Essay
Social Networking and enterprise
In banks and financial institutions the use of social media has an important implication: it can threaten the data stored in these organizations’ IT systems (Business Wire 2012). The case of Wells Fargo proves
8 pages (2000 words) Essay
Online social enterprise
On the contrary, social enterprises mainly focus on building network to collect funds for societal well-being while selecting social media as a marketing approach. There have been two case studies included in this study of Starbucks Corporation and John
10 pages (2500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment