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Using Sports as a Key Promotional Vehicle. (Adidas) - Essay Example
In the quest for a successful promotion for this business, the marketing plan will develop measurable advertising goal, develop advertising budget and create an advertising theme. The marketing goals will include getting the public’s attention that over the availability of a wide range of Adidas assorted products…
Other areas that the marketing plan shall address include choosing a media through which to do the advertisement. Such media could be electronic media, print media or web as an online marketing media. The paper will also discuss developing of an advertisement schedule that will define when and how long the advert is running in case it is a live broadcast. It will also define a clear way through which the plan will be able to measure the effectiveness of the advertisement (Caskey, & Subirana, 2007, p. 670).
This paper will also address ways in which to go about the components of strategic marketing plan such as mission, goals, product planning, and marketing information management. It will also analyze and discuss distribution system, pricing, promotion strategies, financing, and issues to do with purchasing. The marketing plan will also address concerns around risk management, actual selling, and internal communication systems for effective management and passing of information. The promotion plan will also discuss other administrative plans such as a timeline for implementing the promotion and appropriate intervals when the promotion will run. In order to achieve all these, the plan will first set mission and vision. Marketing in general presents an opportunity for any business to grow. Additionally, this In fact, how much a business does its marketing plan determines how much the business is going to benefit in terms of sales turnover. ...