Using Sports as a Key Promotional Vehicle. (Adidas) - Essay Example

Extract of sample
Using Sports as a Key Promotional Vehicle. (Adidas)

Other areas that the marketing plan shall address include choosing a media through which to do the advertisement. Such media could be electronic media, print media or web as an online marketing media. The paper will also discuss developing of an advertisement schedule that will define when and how long the advert is running in case it is a live broadcast. It will also define a clear way through which the plan will be able to measure the effectiveness of the advertisement (Caskey, & Subirana, 2007, p. 670).
This paper will also address ways in which to go about the components of strategic marketing plan such as mission, goals, product planning, and marketing information management. It will also analyze and discuss distribution system, pricing, promotion strategies, financing, and issues to do with purchasing. The marketing plan will also address concerns around risk management, actual selling, and internal communication systems for effective management and passing of information. The promotion plan will also discuss other administrative plans such as a timeline for implementing the promotion and appropriate intervals when the promotion will run. In order to achieve all these, the plan will first set mission and vision. Marketing in general presents an opportunity for any business to grow. Additionally, this In fact, how much a business does its marketing plan determines how much the business is going to benefit in terms of sales turnover. ...Show more

Summary

In the quest for a successful promotion for this business, the marketing plan will develop measurable advertising goal, develop advertising budget and create an advertising theme. The marketing goals will include getting the public’s attention that over the availability of a wide range of Adidas assorted products…
Author : janessamarvin
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Using Sports as a Key Promotional Vehicle. (Adidas)"
with a personal 20% discount.
Find out more

Related Essays

Marketing Communication of Adidas
According to the research findings it can therefore be said that the marketing communication objectives of Adidas are specific to different product categories that cater to certain niche markets and address their specific needs through the marketing and communication channels most effective for that segment.
4 pages (1000 words) Essay
Marketing strategy of Adidas
Based on this research Adidas have been exploring the market opportunities that exist in the market. Therefore, the first part or exploring is the market research that Adidas does time and again so that they remain in line with the current requirements. The second part that talks about satisfying the need of the target market at a profit, since its inception Adidas is a premium brand.
10 pages (2500 words) Essay
Adidas of Leadership and Management
“ADIDAS OF LEADRRSHIP AND MANAGEMENT” Table of Contents Summary 4 Introduction 5 Products and Mission Statement 7 Visions of Adidas 9 Objectives, Industry Publication Method 9 Multimodal analysis, TV ads, and Benchmark set by Adidas Rock stars 10 Scenario Planning 11 Credentials 12 Environmental Analysis 13 Work place standards and Environment at Adidas 14 Environmental management system 15 Performance, Passion, Integrity and Diversity 16 Decision Making style of Adidas 16 SWOT Analysis 16 PEST Analysis 19 Financial Analysis and Strategy Formulation 20 Organizational chart 21 Management Assessment 21 Divisions 22 Things to be focused by Adidas 23 Conclusion 24 Recommendations 25 Reference
20 pages (5000 words) Essay
Food Policy - milk and dairy products
Milk is one food product that is universally accepted by all groups of population irrespective of region, culture and religious beliefs. Its high nutritional value in terms of protein, calcium and minerals are necessary for healthy physical constitution, therefore contamination of milk and dairy products in any stage from production to distribution can negatively affect a large portion of world population.
12 pages (3000 words) Coursework
Company Strategy Analysis: Adidas
It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect to the fulfillment of the aspired present and future goals.
3 pages (750 words) Research Paper
Marketing Communications Programme of Adidas
The success or even the failure of a MarCom programme carried out by an organization can be evaluated and judged using a communication audit. According to Fill (2009, p.912), “communications audit is a process that can help assess whether an organisation is communicating with its consumers and other stakeholders in an effective and meaningful way.” Typically, a communication process involves the sender (or marketing team), who encodes the message in particular way, then sends through a channel of transmission, which will be received by the intended recipient or customers through his/her own decoding process.
7 pages (1750 words) Essay
EasyJet Strategic Management
Easyjet as a company was founded by Stelios Haji-Ioannou in1992 with humble beginnings as it started with wet-leased planes (SeatMaestro, n.d). The company grew from the humble beginnings from where it managed to get its air operator’s license and turned to a leader in the industry
3 pages (750 words) Essay
Adidas
Adidas case study analysis Abstract This paper will deal with analysis of the market position of Adidas in the global sporting industry. The paper will start by exploring historical events that have shaped strategy in the company, major acquisitions, new product developments and changes in market strategy.
7 pages (1750 words) Case Study
Promotional techniques
Their business model envisages showcasing of contemporary art by organising programmes covering the “full range of art practices” with a special focus on children, youngsters and families (About MAC 2013). However, they welcome people of all ages and diverse cultures to their events and also run around “120 arts courses” (About MAC 2013).
10 pages (2500 words) Coursework
Research paper
ed the different risks that bring the great influence on the business and markets such as social or political activist, terrorism and violence (Cateora & Graham, 2012). In order to address the topic, firstly, different risks will be discussed here and secondly, and these risks
3 pages (750 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT