Brighter Cleaning Company Marketing Plan - Essay Example

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Brighter Cleaning Company Marketing Plan

The Brighter Cleaning Company offers janitorial equipment and cleaning solutions products for furniture and floors. The cleaning products and janitorial equipment help in keeping the work places clean and free from germs. The products can be categorized into three major areas: equipment, paper products and cleaning chemicals. The specific products include brooms, brushes, dustpans, chemicals, dust mops, dusters and cleaning pads. Additional other products are floor and furniture care, janitorial carts, paper products, rags and wipes. The Brighter Cleaning Company also offers receptacles, personal care, trash bags, liners, recycling equipments and replacement parts.
Branding is among the most significant factors that enhances the success of any business, irrespective of its size, B2B or retail. Affective branding process offers the business a cutting edge in increasing its competitiveness in the market. Simply put, a business brand is like a promise to business clients that the business is ready and willing to adhere to the proposed brand requirements. A brand tells customers what to expect from the products and services that are being developed.
According to Sheth (2011), it is important to realise that in making the business brand, it is often derived from the routine activities that the business is involved in. it explains what the business is all about, who it wants to become in the near future as well as the kind of image that it wants its customers to perceive. Thereafter, it provides the direction that the business managers are going to take in reaching the destination that is outlined in the brand name (Sheth 2011). The advantage of having a successful brand is that it often becomes a container for creating and storing the good will and reputation of the business. A successful brand name for any business helps its clients to have effective material reminders that reinforce the identity of those particular companies, ...Show more


The company has 100 employees and over 10 years’ experience. The number of employees and experience puts the Brighter Cleaning Company in a position to handle any size of customers. Brighter Cleaning Company main…
Author : evelyn96
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