marketing management

marketing management Essay example
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Academic knowledge theory and good business management Name Institution News Corporation is a multinational company whose employees hold different academic levels and areas of specialization. The corporation is regarded as one of the most successful news corporations in the entire planet due to its elaborate work place diversity as far workers academics is concerned.


Media group possesses half of the National rugby League shares. Furthermore, it is the main share holder of Brisbane Broncos together with Melbourne Storm in the rugby league. The media also owns several studios, broadcasting channels, as well as satellite televisions and internet providing companies among others. The main academic theories applicable in the media industry include mathematical, physics, social, political and legal theories. Human resource academic knowledge is very important in the running of any company. News Corporation has over 50,000 employees of different academic background and skills. It requires appropriate human resource knowledge to manage such work place diversity to ensure the media group maintains its large pool of customers and stakeholders. The company’s human resource teams are Masters Degrees holders in human resources in addition to their vast experiences. Further more; appropriate human resource academic knowledge would help the corporation make appropriate decisions when entering partnership deals with other companies. The essence of knowing the existing work place diversity would determine the lacking skills and professional to be hired. ...
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