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Tata Nano International market - Essay Example
Author : aniyahirthe
Pages 11 (2761 words)
The researcher of this paper affirms that Tata Nano’s revolution of the global car industry began with the desire to solve India’s inequalities as witnessed through the challenges that afflicted the middle-income and low-income commuters. …
Center of discussion in this paper is Tata Nano as one of the companies that created the most innovative approaches in the global car industry. Its intention of manufacturing cheap and user friendly cars received positive remarks from the global markets. Although originally intended for the Indian middle class and low-income earners, the Tata Nano model has spread to other parts of the world. It also continues to receive diverse responses from various sections of the global markets. However, there is a sense in which the company continues to contribute to consistency in growth in car innovations. Some of the challenges that have affected the development of the Tata Nano model relate to the marketing strategies that have had the unintended consequence of lowering its prestige of the car. This effectively locked away the car from the higher-level income of clientele. Much of Tata Nano’s potential lies in the emerging markets. The growth of Tata Nano is tied to the development of new market segments previously ignored by established global players in the industry. It might be necessary to consider the fact that some of the issues that afflict the growth of the industry relate to the relative potential of other companies to engage with the markets and other aspects of business. It is recommended for the company to embark on aggressive marketing strategies that might help the company in redeeming some of the image lost through its single-angled dimension of marketing. ...