Logistics manage and govern various supply functions. Several activities form a part of logistics such as material handling and warehousing, inventory management, fleet and transportation management and hosts of other activities. Logistics bottleneck at any point may affect and strangulate the free movement of goods and in this sense, efficient and workable logistics is critical and necessary to keep distribution channel flooded with the goods so as to service consumer on time. Geographic location and area of coverage does affect the selection of distribution channels. Smaller the territory, fewer members in channel distribution can serve the purpose; however, as territory goes larger and distances increase, it becomes necessary to have more intermediate channel members for the efficient flow of goods. This also depends upon the nature of product that how fast the product is being consumed or whether it is perishable kind. The distribution channel would need more channel members along with proper logistics if the goods are fast moving and needs to be replenished in shorter duration so that channel does not go dry ever. Answer 2 There are two kinds of promotional strategies in marketing management and they are known as push and pull kinds of strategies to enhance sales of product or services. Push strategy uses very little or no advertising to get the products in the hands of consumer. In a push strategy, the company deploys their sales force and myriads of trade promotional means and ways to create demand for its product. Trade shows are most suitable places to push the product to the buyer. Push strategy is good when product is new and does not enjoy any brand loyalty; the market is flooded with many substitute products. Push strategy is also good when impulsive and unplanned buying is quite prevalent in the given product category. Push strategy also works well when consumer is well aware about the product. Dish washing detergents and other low-value products are good examples of push strategy. A push strategy is employed to sell the products or services directly to the customers bypassing entire distribution channel. Accordingly, push strategy is very well used in selling insurance products too. The characteristic of pull strategy is that it is directed toward consumers using a lot of promotional efforts such as coupons, free samples, and contests. In fact, pull strategy relies on high spending on advertisement and promotional means to create high consumer demand. Pull strategy works best when it is possible to differentiate the product with high brand loyalty in the chosen field. Usually, consumer involvement is also high in this category of products. The best example that can be given for pull strategy is the marketing efforts put by Proctor & Gamble in the marketing of personal care products such as creams, shampoos, lotions, sanitary napkins by providing free samples and coupons. Answer 3 ‘Noise’ can be defined as when too many advertising messages arrive in the market place regarding a product confusing the buyers to make their buying decisions. Consumers terminate these messages as 'noise' because they do not get any reliable and meaningful information necessary for their buying decisions. It is important to identify the situation that what is being conveyed in the marketplace and how seriously consumers take these messages. Any further messaging in the similar line will not evolve any favorable results
Answer 1 Goods reach in the hands of consumers through well defined intermediaries such as stockiest, wholesalers, semi wholesalers, retailers depending upon the nature of product. They all are parts of a distribution channel helping goods reach to the consumers…
The main reason behind decline of sales was due to the dawn of online music marketplace. The music distribution through these online distribution channels gained prominence due to its lower transaction cost, easy file sharing options and no loss in intrinsic quality of the music tracks.
This study will address the positive factors which enabled the growth of Apple iTunes Store to a major music distribution channel by selling over 6 billion songs till beginning of January 2009. Though emergence of Apple iTunes provided global music industry a thrust but the major concern lays on the fact that is globally 95% of the music track downloads are acts of online piracy which is making the legal distributors lose huge amount of revenue. The aim of the research is to analyze the impact of piracy on the legal music distribution channels and recommending steps for the crisis resolution.
al, 2001). On the other hand, good distribution strategies will ensure that consumers are able to get the products at the right time and place (time and place utility) (Anonymous. However, Florissen, et al, (2001) observes that wrong pricing and distribution strategies can easily destroy corporate value than any other mistake in business.
The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual systems in search of the right kind of information about the hotel.
The rest 20% will involve younger audience who do not have an opportunity to take care and run errands for their parents or grandparents. Considering the nature of the offered services, the distribution channels are intended to be direct (excluding wholesalers, intermediaries and brokers).
Domestic product branding Strategy Herb Holden Trucking Inc. being a trucking company needs to increase its presence across Southern New England. Expand fleet of trucks The company must increase its existing fleet of trucks that it has presently. This will enable them to have a larger number of customers they will be able to serve and hence their branding will increase automatically.
Yamaha Marketing Channels. A man called Genichi Kawakami who is also the first President of the Yamaha Company (Smokie, 2013) started the Yamaha Motor Company in the year 1953. It was in the same year that Kawakami used an old aircraft machine to make his first machine.
This paper examines the impact of implementing E-Business in airlines in the developing countries. The research will especially focus on the influences and effects of E-Business replacing the traditional distribution channels and whether or not it can improve or sustain
These avenues will be assessed for effectiveness depending on the individual channels. Express Vending LLC will be a leader in the industry through providing unique and technology intensive products at reasonable prices. Macro environment
It refers to the combination of factors contributing to the development of a valuable market position that appeals to the target market. The product strategy, prices, and distribution methods are part of that value and the way of a company promotes aids in conveying that value to the customers (Lamb et al. 2012).
2 pages (500 words)Research Paper
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