How Consumer Attitudes & Behaviors Affect Their Purchases - Essay Example

Only on StudentShare

Extract of sample
How Consumer Attitudes & Behaviors Affect Their Purchases

These savvy marketers understands their consumers’ behavior and thus able to distinguish between attitudes and beliefs. Every year, firms (through their marketing departments) heavily invest in researches to identify consumers’ attitudes which are more likely influence their purchasing behavior. Marketers go ahead to persuade consumers through promotions and advertising in order to win consumer loyalty. Consumer Attitudes In marketing, attitude is defined as “the general evaluation of a product or service formed over time” (Maxfield, 2012). Attitude greatly affects the purchasing and buying habit of consumers as well as satisfying personal motives of the consumers. As such, consumer attitude is defined as a composite of beliefs, behavioral intention and feelings. On the other hand, behavioral intention of consumers is defined (in marketing content) by consumers’ beliefs and feeling about a given product. Consumer feeling and behavior are treated together as they are relatively interdependent, thus collectively representing purchasing force of the consumer. This relationship and interdependency can be represented as below: Attitude is majorly a psychological term that applies in all fields involving human beings. Attitude refers to the inner feelings and understanding of individuals towards certain object or concepts. ...Show more

Summary

Name Date Course Section How Consumer Attitudes & Behaviors Affect their Purchases Abstract: Consumers’ purchasing power is highly influenced by their behavior, beliefs, and attitudes towards brands or stores. Attitude and belief can either act as an advantage or obstacle to a marketer…
Author : cassinblaze
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"How Consumer Attitudes & Behaviors Affect Their Purchases"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer Behaviour
The purpose of the essay is to discuss the current and potential customers of Red Bull energy drink and Mother Energy drink. Energy drinks are a raging phenomenon of the current decade. After soft-drinks and alcoholic drinks, they have generated a lot of interest from people, especially youngsters round the globe.
8 pages (2000 words) Essay
Consumer behavior of hk people towards ipad (tablets)
7 Research limitations 25 3.8 Summary 25 4.Findings and analysis 26 4.1 Personal information and demographic profile of the sampling unit 26 4.2 Recognition on tablet 27 4.3 Overall comments to tablet 30 4.4 Conation to tablet 31 4.5 Cross tabulation of data 32 4.6 Summary 36 5.Observations and conclusion 37 5.1 Observations and inferences 37 5.2 Conclusion 39 References 42 Appendix A 45 Appendix B 50 Abstract Technology products and services are driving markets in the present economic environment.
24 pages (6000 words) Dissertation
Understanding the Consumer Assignment
According to the buyer decision process the consumer purchases products in a very rational way. Conventionally, it has been believed by marketers that consumer make rational choices after following through a sequence of stages such as problem realization, searching for information, comparative analysis of alternatives, finally comes buying of product followed by post-purchase analysis of the product which could or could not result in repeat sales.
9 pages (2250 words) Essay
Understanding the Factors Affecting the Influence of Children on Their Parents' Total Purchases
Reed, PhD, Acting Dean, School of Business and Technology A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University December 2011 © Paul Tomko, 2011-2012 Abstract Children play a crucial role of influence in the purchase decisions of their parents, especially in decisions regarding less expensive products such as food and playthings.
21 pages (5250 words) Dissertation
Consumer and Purchase Behavior
It usually involves the how, why, when and where a consumer commits or rejects a purchase of any particular product. This study attempts to study the various dynamics that affect the behavior of a particular consumer while purchasing a particular product.
8 pages (2000 words) Essay
Repeat Purchases, High and Low Involvement, Organizational Purchasing and Consumer Satisfaction.
Repeat Purchases. It is crucial for marketers to ensure repeat purchases for profitability reasons and for ensuring long-term loyalty to a particular brand. As it is related to profitability, when a consumer is willing to repurchase a product, it ensures that there will be stable revenues.
5 pages (1250 words) Assignment
Influence of packaging on consumer attitudes and perceptions in the luxury market
The luxury industry is expected to adapt to the economic realities that have been triggered by the global recession. Consumers prefer products that combine the luxurious aspect with cheap cost of running or sustainability. Consumers are willing to invest in products that are perceived to be specialized and reputable.
40 pages (10000 words) Dissertation
Web site design
The main objective of this website is to deliver convenience and efficiency to Pizza lovers across the market. The convenience that customers derive from this site enables them to develop trust in the company thereby leading to loyalty in the company’s
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT