busines stratgt

busines stratgt Essay example
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Marketing
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Name: Tutor: College: Course: Date: Dell Inc SWOT Analysis Michael Dell founded Dell Inc in 1984. It is one of the world’s leading suppliers of personal computers and other electronic accessories. The company designs, manufactures, markets, distributes, and services, personal computers, printers, servers, storage systems, and peripherals…

Introduction

SWOT analysis is a management tool that allows managers to view the company’s at a wider picture thus enabling them to designing both short-term and long-term plan that may improve business performance. The following SWOT analysis identifies the company’s strengths, weaknesses, opportunities, and threats. In other words, the analysis tries to identify the company’s problems and recommends the best strategic moves for the company to remain competitive. Strengths One of the company’s greatest strength is its business model. The company sells its products directly to consumers. In other words, there are no intermediaries i.e. retailers and wholesalers. This has assisted the company in bringing down distribution cost significantly. Because of this, the company is able to charge lower prices than its competitors thus acquiring a competitive advantage. The time lag between the customers’ orders and delivery is less compared to competitors’ time. This is because of lack of wholesalers or retailers in the distribution channel. This has contributed a lot in strengthening the company’s relationship with its customers, as well as, enhancing the customer satisfaction. Additionally, the business model supports customization of the company’s products and services especially the personal computers. ...
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