Leading the Way : Start with a Marketing Audit - Essay Example

Only on StudentShare

Extract of sample
Leading the Way : Start with a Marketing Audit

"The Apple’s marketing audit will be utilized as a fundamental tool of the firm marketing planning process. Apple’s Marketing audit can not only be carried out at the initial stage of the firm audit process, but also at a sequence of points throughout the implementation of the plan. This audit will consider both external and internal influences on marketing planning, as well as reviewing of the plan itself” (Crompton & Lamb, 2011). Apple’s marketing audit plan will be utilized to make the sales 0bjectives outlined in the firm business plan a reality in the year 2013. The marketing audit has specific similarities to a financial audit in that it is a review the Apple's existing marketing activities. Carrying out the marketing audit offers the opportunity to review and appraise the firm's whole marketing activity, allowing the firm to evaluate present and the past performance as well as to offer the basis for assessing probable future course of action. ...Show more

Summary

Marketing Audit Institution: Name: Date: The Marketing Audit "A marketing audit is a systematic, comprehensive examination of a firm's marketing organization, strategies, objectives, tactics, and activities. Apple’s marketing audit allows top management to discover the Apple's strengths and weaknesses in relation to threats and opportunities it faces in the marketplace, and identify more effective uses for the accessible marketing resources" (Wilson, 2005)…
Author : constantin52
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Leading the Way : Start with a Marketing Audit"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Audit
This report assesses and evaluates one of the most important functions of the organization- marketing. Marketing planning is essential in any organization as it provides a systematic approach and gives the managers a deep insight about the existing relationship and integration of marketing function with the overall strategy of the organization.
10 pages (2500 words) Essay
Marketing Audit
, headquartered at Oak Brook, Illinois, United States (Yahoo Finance, 2012). McDonald’s being a global organisation which operates its business activities worldwide and its operations have been segmented into four different areas namely, a) Asia Pacific, Middle East, and Africa (APMEA), b) Latin America and Canada, c) Europe, and d) United States.
10 pages (2500 words) Essay
Marketing: Environment Audit
It varied product drove me to find out how the company manages to be prolific and productive and yet still be able to produce quality products. Market Apple is one of the biggest companies in the world with a brand that is worth billions of dollars. Under the distinguished and charismatic leadership of the company’s chief executive officer, the late Steve Jobs, the company has been gaining dominance in the technology industry over the last decade in the most prodigious manner that has left critics dumbfounded.
3 pages (750 words) Article
Final Exam - Marketing Audit
Apple Inc. is renowned American consumer electronics Company. The company is headquartered at Cupertino, California, USA. The company was founded by Steve Jobs, Ronald Wayne and Steve Wozniak in the year 1976. They have established more than three fifty retail outlets across the globe.
4 pages (1000 words) Research Paper
Leading the Way : Start with a Marketing Audit
The company aims at becoming the market leader by providing brands that revolutionize communication in the world. With revenue of 156,508 billion US dollars, the company adequately meets the needs of its shareholders. Some of the major external factors that affect the operations of Apple include wars and terrorism, inflation, globalization, competition in the technology industry as well as legal processes in foreign countries.
8 pages (2000 words) Essay
Leading the Way - A Marketing Plan for Sustainable Competitive Advantage
This suggests that there is no an absolute guarantee of long-term sustainability for Apple. As such, it is recommended that Apple select a diversification strategy that is supported with a marketing strategy that involves concentrated promotional development, staying true to interactivity and relationship development through transparency and social media, and linking the new business structure to its existing reputation for competence and trust that has been long-standing with customer markets and non-customer markets.
8 pages (2000 words) Essay
Marketing Audit
These new products provide mechanism of further growth to the organization. Increasing competition raises the possibility of organization to go for new and modified products; this makes innovation not an option but a necessity for the modern organizations (Stonehouse and Houston, 2013; Hisrich, Peters and Shepherd, 2011; Saxena, 2010).
8 pages (2000 words) Research Paper
Marketing advertising report.
Due to lack of marketing expertise, the manager has asked the researcher to handle advertising aspect of Laneway Festival, which is on the verge of expansion and has recently expanded its business portfolio by launching shows in Singapore. The manager has a clear objective of
8 pages (2000 words) Essay
Marketing communication (REPORT)
The ‘just do it’ tagline has been very inspiring to the subsequent sports generations that have traversed the sporting arenas. By adding the term possibilities in the tagline, Nike + wants to pull everyone out of their comfort zone and
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT