An Advertising Century Coming to a Close - Essay Example

• As good as, he was in advertising, Jack truly hated the business, which manifested itself when he retired and sought to concentrate on art, which gave him satisfaction until his demise.

Summary

That was then. One hundred years down the line, a new age group of advertising agencies has cropped up with new clients and new needs. I doubt if Jack would be pleased by the present advertising industry much more than the industry he ultimately left behind to concentrate on art. This does not mean that advertising has become any more significant than it had previously been. The most important thing to remember is that the glimmer of creativeness holds the future of business.      

Looking into the Media of the Future.

• ¬The year could be 2025 or perhaps 2035. You could be sleeping in iPyjamas and driving a driverless car. What is apparent at that time which resembles thirty or forty years ago is your e-mail, which you can log into while dressing probably because you can access it through your shirt pocket.
• ¬Such are the changes that had been predicted by clairvoyants some twenty or thirty years ago. Media changes and advancements were not left out either by the seers. Technology and digital media will undoubtedly step up. Mobile devices, which are already the ideal internet and media platforms, will keep on growing (Khan, 2014). Globalization of the media will force the western world to step up its game due to competition from Latin America, Asia, and even Africa.

Summary

The revolution of the media will take various routes hence be manifested by diversity. Probably the future has already encroached into our society with all the features that define the future media already manifesting themselves. The full impact is what is yet to be seen and we can only deduce the face of digital media in the future by the pace it is taking.