Choose one of brief - Coursework Example

Module Briefs Of the two briefs presented, the second one is more detailed and better compared to the first one. Any brief provided by any institution for public consumption has to work on mitigating the confusions that could lead to misunderstandings of misconstruing of the intended information. Ideally, people have to work on meeting their common needs while working on the best means of presenting their communication. The role of any brief is to pass on important information to the intended audience within the required timeframe.

Though brief one can be said to be precise, brief two is easy to understand and is less prone to misunderstandings. Further, MiCSHA wanted to show what changes it intended to make and that is easy or the audience to understand. Brief one is underdeveloped compared to the second one. BriefBasic problem: The use of e-Cigarette has become a major issue in the society today. Many people today advocate for the use of the e-cigarette as opposed to smoking the tobacco ones, and that has led to a clash of opinions from different quarters.

The main idea is to generate as much information regarding the importance of these cigarettes and whether their threats to human health can be countered by using it. The prolonged utility of e-cigarettes can be dangerous to one’s health. Objectives/Positioning: The important thing should be the creation of a platform that allows everyone to make better use of the available innovations for the sake of meeting the health needs of everyone. This brief will seek to identify the strengths and define the importance of meeting the general needs of the society by coming up with ideal measures to prevent the harsh realities of tobacco smoking.

This is not focused on just the impact of e-cigarettes but also on the financial and environmental aspects of adopting its use. It is a healthy option to tobacco smoking and allows one to choose levels of nicotine and flavoring compared to normal cigarettes that are predetermined. It also allows the individual to undergo similar feelings when working towards its consumption such as stress relief just as noted in normal cigarettes (Ross).Target audience For those looking to quit smoking, this is a good idea that will boost the chances of limiting nicotine consumption on a daily basis.

It costs almost the same as the normal cigarettes and vaping is allowed in a variety of states. This means that it will be easier to continue enjoying these attributes while cutting down on nicotine and improving on health. Major selling ideaWith the potential benefits, it is very easy to use in the any part of the state and does not have the same effects that normal cigarettes have for second-hand smokers. The problems noted in the past have been critical in meeting these demands, something that the e-cigarette will work on generating later on.

The problems noted in many of the areas will be dealt with, and environmental lobby groups will also agree that this is a better option compared to the normal tobacco cigarettes on sale today (Ross). Creative strategyAn important way of dealing with this is by coming up with an image that cigarette smokers can attest to and provide them with the brand needed to instill the idea in their minds. This will boost their chances if they can associate themselves with the general idea of the brand and framework at use.

If that is absent, it will be difficult to professionalize this and make more people attracted to it. Work CitedRoss, Carrie Jones. From Smoking to Vaping: Locals Talk e-Cigarettes. Mar 20, 2014. Web. June 18, 2015.