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Focus of the marketing mix - Essay Example
Author : tateconnelly
Pages 7 (1757 words)
Topic: Focus of the marketing mix By Insert Your Name Presented to Course Institution Name, Location Date Due IPAD MARKETING MIX PRODUCT Ipad is a product from Apple Company which was first launched at the beginning of the year 2010…
Another notable target market is that of the aging demography who want to explore new things (Hughes, 2011). In addition, the younger generation has not been left behind, notably the students who desire trendy and innovative devices that provide various options in performing tasks. Ipad features Ipad is basically a tablet device with various specifications and features. These specifications and features have enabled this product more appealing to customers in the various market segments. Ipad has an interface of led touch screen with dimensions of 9.57 ? 7.47; this makes this product more appealing as compared to other tablet devices (Pride & Ferrell, 2012, p. 22). Attributed to the Apples extensive research and development, Ipad is considered to be the latest technological device characterized with a high compatibility mode and that the users can easily navigate it because of its reliable speed and processor. This product is fully equipped and has the ability to download large amount of data, send and receive emails, send attachments and documents, watch movies and take pictures (Hughes, 2011). This product has been designed to enable users such as professionals and businesses to get digitalized and connect easily to the global world. This Apple product has a wider and various applications (Pride & Ferrell, 2012, p. ...