REFLECTION ON RESEARCH AND METHODOLOGICAL CHOICES IN THREE ACADEMIC ARTICLE ON THEORY OF COMPLIANCE

REFLECTION ON RESEARCH AND METHODOLOGICAL CHOICES IN THREE ACADEMIC ARTICLE ON THEORY OF COMPLIANCE Essay example
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Marketing
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Reflection on Research and Methodological Choices in Three Academic Articles on Theory of Compliance Name: Instructor: Course: Institution Affiliation: Date: Part one: Introduction The studies try to analyze the factors impelling customer compliance to service provider’s instruction…

Introduction

This write up presents the analysis of three articles dealing with different ideas regarding customer compliance. Casabov and Da-Cuhna (2004) evaluated whether call center services are comprised of client centricity or by control of customer by employees. Dellande and Nyer (2007) studied the impact of public commitment to customer compliance, while Dellande, Gilly and Graham (2004) evaluated the providers’ role in gaining compliance. Casabov and Da-Cuhna (2004) studied two Brazilian call centres seeking to determine whether the service interfaces fortitudes were customer guided or depended on the control of employees over the customers. The enquiry adopted the use of direct surveillance and semi structured interviews to collect the information. The information was collected from managers, overseers and technicians. The researchers carried out 33 interviews and two-week observations in two call centres. The study indicated that control was extensively practiced and did not result in prolonged customer dissatisfaction. Dellande, Gilly and Graham (2004) evaluated the role of service provider in ensuring compliance. They used weight loss subjects from Lindora Comprehensive Weight Control. Lindora uses a platform based on medicine to regulate weight. The program has clinics throughout southern California. ...
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