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International Market Entry and Development - Essay Example

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International Market Entry and Development

The paper explores a number of issues enveloping international market entry and growth. International Market Entry and Development A. Market Research in Appraising Foreign Market Potential The practice of market research pursues to expose the market potential of targeted foreign market. This encompasses investigating if the targeted export market enjoys the crucial means to procure imported products, in addition, to whether the needs and prospects of the target market are being sufficiently met. The evaluation of new market’s potential incorporates information centering on features such as competition, market volume and the economy expansion rate, and present trade restrictions. The examination of market prospective also engages competitive strength analysis by highlighting the competitors in the new market, additionally to comparative extent delivery of the objective market shares (Sakarya, Eckman & Hyllegard, 2007). Market size evaluation incorporates an appraisal of the allocation of the overall market share within the new country that the organization can sensibly anticipate acquiring, as dictated by dynamics such as competition and pricing. Market growth evaluation entails an appraisal of the present demand and future claims, plus unexploited or unmet demand (Sakarya, Eckman & Hyllegard, 2007). There are a number of competitive tactics that may manipulate the choice of new foreign markets such as forestalling the entrance of related organizations or going into a market where huge competitors are deficient. B. The Considerations for Product Adaptation in Foreign Markets Product adaptation details a broad range of concerns varying from superiority and manifestation of products, to other features such as assembly, casing and modeling. Merchandise may have to be adjusted dynamically to match the physical, social, or obligatory prerequisites of a new market (Ajami, 2006). Likewise, the product might be redesigned or repackaged to suit varied consumer likings. In seeking product adaptation, organizations ought to be cautious of the downsides linked with adaptation. Inclusive adaptation of marketing solutions is not fundamentally constructive given that it hinders organizations’ capacity to employ benefits derived from features such as economies of scale (Ajami, 2006). Nevertheless, product adaptation assists organizations to appraise and efficiently exploit enriching differentiations, in addition, to distinguishing the company’s attributes and potential. Several factors that steer product adaptation encompass differential exploitation of conditions, political and regulatory pressures, changing client behavior models, competition, and coalition with the marketing concept (Goldman & Nieuwenhuizen, 2006). The edifying and psychological dynamics impacting on product adaptation comprise of facets such as consumption models (models of purchase and patterns of usage), and psychological attributes outlining outlooks towards the brand. C. Approaches to Amending Promotional Tactic to Fit Foreign Markets Segmentation, Targeting, and Positioning Segmentation in marketing is typically commenced at the client level. Nevertheless, in international ...Show more
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International Market Entry and Development Author Institution Abstract International market choice can be regarded as one of the most noteworthy choices made by organizations pursuing to involve in global business. Commercial entities in the era of globalization have warmed up to, and necessitated a shift in the direction of the internationalization of companies…
International Market Entry and Development
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