Lenovo Group Limited is viewed to be one of such companies, which has embraced innovation while conducting business in different regions throughout the globe. Justifiably, the organisation has a business model built on innovation, operational excellence and customer satisfaction…
This facilitated the organisation to build greater portion of loyal customers in domestic along with international business markets.
Relationship marketing is the association prevailing between the sellers and the buyers in the context of marketing any product and/or service. It is also regarded as the trust and belief persisting amid the customers and the employees of an organisation, which eventually grows a long-term relationship between them (Süphan, 2015). It has been argued that relationship marketing is not only limited between the customers and the employees of an organisation, but also amid every stakeholder of an organisation. Relationship marketing is of extreme value from the perspective of an organisation, as it is long lasting and difficult to be imitated as well as destroyed by the competitors (Angeles & Nath, 2003).
Relationship marketing is reckoned to be a Customer Relationship Management (CRM) Strategy, which tends to encourage long lasting and strong connection between a brand and a customer. This results into generating repetitive sales by collecting relevant information from the potential customers and encouraging word-of-mouth promotion (Brink & Berndt, 2008). On a further note, the other purposes of relationship marketing are to create repeated sales and most importantly endorsing word-of-mouth promotion among others. In relationship marketing, buying patterns, customer profile and history of contacts are maintained in a sales database (Rai, 2012). Moreover, account executives are also recruited in order to fulfil the needs and demands of the High Net worth Individual (HNI) clients and maintain effective relationship with them in order to derive maximum profits. Such clients or the executives also have the opportunity to cross sell different products of the organisations (Bidgoli, 2010). Moreover, maintaining ...
Cite this document
(“Relationship Marketing in Lenovo Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/796506-relationship-marketing-in-lenovo
(Relationship Marketing in Lenovo Essay Example | Topics and Well Written Essays - 4000 Words)
“Relationship Marketing in Lenovo Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.net/marketing/796506-relationship-marketing-in-lenovo.
Most of this changing behavior stems from rapidly evolving technology and its growing importance in our life. The emergence of Web 2.0 has also made it possible. It has helped pave way for door to content driven information which could either make one’s business or bring it down.
LENOVO: A CASE STUDY Introduction In the year 2011, Lenovo has overtaken industry leaders such as Dell by becoming the world’s second largest personal computer manufacturer and by October of this year, it has effectively toppled Hewlett-Packard as the number one PC vendor (Gupta and Yee 2012).
There are seven distinct features that indicate a brand has achieved global status which are supported by both quantitative statistics and also qualitative analyses of brand positioning and consumer responses associated with the marketing mix. Herewith this report provides a comprehensive investigation into Lenovo’s current global brand status with a supplemental series of marketing metrics to determine whether Lenovo has achieved success in global branding.
Traditional Marketing: Traditional marketing is centred on getting the message out. The more people you expose your message to the more people that will buy your product. It is a number game that tells something like 1% of all visitors will buy your product.
s often the one marketing executives strive for, it is often found that customers have different relationships with different brands and it is the strongest relationship between company and client which survives even when the product quality has suffered or the competition has
Through cross-cultural practices, the company management should come up with the best strategies that would keep the entire fraternity of the company united. This way, all the shareholders would work towards the same
A unique network comprising of a company, and its stakeholders with whom it has developed mutual profitable business relationship.
Morgan & Hunt (1994) defines relationship marketing as the process of establishing, developing and maintaining
6 Pages(1500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Relationship Marketing in Lenovo for FREE!