Using Marketing Channels and Price to Create Value for Customers - Essay Example

Extract of sample
Using Marketing Channels and Price to Create Value for Customers

This broadens the targeted customer base, and creates a new understanding of what the markets are all about. It opens up new avenues that provide the product with ideal marketing properties, hence reaching more clients within the shortest time possible. This also allows more clients to be aware of the products being sold, and have the right information (Kerin, 2012).
Selective distribution is used to reach out to a majority of the clients (“Week 6 reading”). The targeting process allows the consumer to attain the level of growth required in sales and revenue. The work of the distributor is to understand the market and rally all the supply chains under its control to take up the product to the wholesaler (Hochbaum, 2011). This marketing gimmick entices the wholesaler to stock the product. The wholesaler takes up the product and convinces the retailers that it is a good way of meeting the changing client’s demands. It will be a boost to the retailer’s sales and revenue collection. The retailer recommends the products and ensures the clients come back for more. This makes it easy to reach out to more clients while at the same time providing new requirements to satisfy the needs of these clients (Kerin, 2012).
The pricing strategies in place aim at maximizing the sales and the market share. By maximizing profits, it is possible to create efficient systems and effectively capture the required clientele bases. It opens up new methods of doing business while still earning the forecasted profits. By working on maximizing the market share, the company earns a better share of the clientele bases and captures more markets (Hochbaum, 2011). This allows more people to view the product and create a better way of involving all the people needed to attain these goals. The main strategy here is to use the odd-even pricing strategy (“Week 6 reading”). This approach allows clients to come and acquire products in bulk because of the ...Show more

Summary

Most people ignore the impact this has on their products, but it is one of the best ways of reaching out to a wider clientele and making better…
Author : allenejacobson
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Using Marketing Channels and Price to Create Value for Customers"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer behavior - marketing strategy
Tatum states, “Consumer behavior consists of the actions that consumers take in regard to making decisions about purchasing various goods and services”. The study of consumer behavior focuses on the factors that make consumers buy or reject a product.
8 pages (2000 words) Term Paper
Marketing channels
They are physical possession, negotiation, financing, ordering and payment. Thus an independent beauty consultant should not stress too much on marketing flow. (b) Shifting the flow to drug stores chains from independent beauty consultants will be beneficial for the Mary Kay cosmetics because these drug stores have a huge sale.
20 pages (5000 words) Assignment
The influence of marketing relationship implementation on a building long-term relationship with the customers.
Research has shown that profit-making organizations are in a constant competition with one another for new customers while still aiming to keep their current clientele. They are additionally reported to be competing with one another for market leadership with a constant aim of increasing earnings through customer satisfaction.
28 pages (7000 words) Dissertation
Marketing.
Marketing can be viewed as an art because marketing tools such as advertising require the use of imagination and creativity. There are many different marketing challenges and opportunities companies face today.
3 pages (750 words) Essay
Successful marketing stories
Marketing consists of the strategies and tactics that are used to identify, create and maintain satisfying relationships with customers that result in value for the organization and the customer. Successful companies dedicate efforts to sensing, serving and satisfying the needs of customers in the unique target markets.
6 pages (1500 words) Essay
Marketing
The higher the sales of a company, the higher the revenue accrued. The process of moving the goods from the production to the hands of the customer is called marketing. However, marketing does not apply to the sale of goods alone. Services offering firm s and individuals also need to create an awareness of the type of services that they offer, which is referred to as marketing.
6 pages (1500 words) Research Paper
Customer value
As such, this paper seeks to evaluate the strategies employed by Samsung in order to deliver customer value. The paper starts by outlining the historical background of the company as well as its objectives. The main part of the paper will discuss such as brand and product portfolio of Samsung, objectives, pricing strategies, promotional mix and distribution strategies.
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT