Preliminary International Marketing Report - Research Paper Example

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Preliminary International Marketing Report

It is no big doubt that it is hard for external products especially from the developing nations to sell in the American economy (Scott, 2010).
Two articles: Smartphones in the U.S.: Market Analysis and Samsung GALAXY S4, S4 Active and S4 Mini, Companions for every business attempts to explain how the Samsung, a Korean company has struggled to win over the smartphone American market. The company has faced stiff competition from American local smartphone manufacturers and other foreign companies that are also struggling to penetrate the market.
Samsung announced the release of its Samsung Galaxy S6 Edge at the beginning of the year 2015. This is the newest and latest version of the Samsung Galaxy S series with some added traits into the global market. The company confirmed that the smartphone has created a difference on the Galaxy S6 that is curved on the edge. The company notes that the design change is aimed at creating a supplementary screen space allowing of notifications (Scott, 2010).
The two articles presents various theories regarding business and penetration capacity of business into a region. Conquering of the American market in the smartphone section special recognition and specialization in terms of market segmentation, cultural issues, target markets and apposite tackling of barriers. The process of smartphone packaging, features, design elements and competition factors are considerable inputs that must be placed in action, market entry methods, legal issues, and ethical issues. The American and South Korean trade relationship is typically good and has been a conducive recipe for business growth between America and South Korea. American or U.S culture is dominantly a western culture, but Korean culture has dominance of dominance Asian culture influence. The American economy is bigger and more powerful than the Korean economy. Korea has teamed up with most developing nation to promote international treaties and respect laws regulating ...Show more


Penetration of outside products into the American market is not easy. The American market has exceptional, and unique features that make is exclusive…
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