Discussion board homework - Coursework Example

First Sur Discussion Board Homework Garmin. Online. 17 June The article posted by Garmin Limited as the primary organizational author indicate that it’s areas of specialty as automotive, fitness, marine and outdoor areas in the market. The report shows that in the first quarter of this year, the company registered unsatisfying results. It had a net profit of $ 66 million ($ 0.35 share) compared to $ 118 million ($ 0.61 share) in the past year. The overall revenue was, however, $585 million compared to $583 in the last year (a $2 million difference).

That mainly resulted from the sales in the fitness segment (31% of total revenue). The outdoor, fitness and aviation segments contributed to 63% of the revenue. A loss in foreign currency has been realized of $ 44 million compared to a gain of $ 12 million last year, and the company is projecting earnings of about $ 2.88 billion in terms of revenue.The outdoor segment and auto segment have a decline in revenue of 10% and 11% respectively. For the auto sector, it has been because of a fall in the Personal Navigation Device (PND) industry, as a result of competition from the mobile industry and other competitors.

The article remains significant in the essay as it not only provided crucial financial information but indicates the diverse segments where the company excels. With the above research, comprehensive business analysis can be put in place for Garmin, and this can aid in outlining the areas of strength and weaknesses. It is because the figures clearly depict the revenue generated from each segment. The data above can thus be used to come up with a strategy primarily to strengthen the areas where the company is likely to maximize its net income.

For instance, it can concentrate in the fitness segment that has gained popularity, and that is likely to generate supernatural profits.