The McDonald's Dollar Menu with Its Low Pricing Strategy - Research Paper Example

The success of the mcdonald's brand is based on getting as many customers to return to the store.... To spread the mcdonald's brand the firm has penetrated as many countries as possible around the world.... This research paper "Marketing Plan: McDonald's North America" is about The marketing strategy of the company is based on building the company brand.... A branding strategy works better when a company has a long presence in the market since it takes time to build up brand value....

This essay "the mcdonald's Corporation Strategy Planning" is about one of the biggest fast-food chains of restaurants throughout the globe.... It stresses mainly the strategy of the individuality of the customers in relation to product behavior and decisions on purchases (Ivanova, 2011).... In order to determine the significance of various external factors that impact the way McDonald's conducts its business, it can be viewed that proper analysis of the external factors made the company raise its business reputation and also accomplish a superior competitive position by a greater level....

The paper 'International Marketing: McDonald's Corporation' evaluates a dynamic company that constantly reinvents itself and its operations to keep up with time, since it was formed more than half a century ago.... In 1954, the company franchised for the first time through Ray Kroc, which marked the beginning of the rapid expansion of its business.... McDonald's offers a variety of products in its home country of the U.... The rationale behind internationalization Since its inception, profit maximization was one of the prime motives of the business model, besides gaining maximum market share and attaining a vast service network....

Market Segmentation is a strategy used by the marketers through which they divide large, diverse markets in to small chunks in order to reach them more efficiently and effectively. ... he strategy of marketing, for any product, starts on the basis of domino effect which id acquired from the study of industry and competitors.... The strategy formulation is when the revelation of business strengths and weaknesses, for the growth of a wide range of strategic plans for the successful administration of environmental openings and threats....

It has achieved this distinction through efficiency in its operations and proper functioning.... More than 70% of mcdonald's restaurants are owned and operated by independent local people.... mcdonald's offers flexible menus with different tastes and different sizes to fit every active lifestyle.... mcdonald's follows a different business model from other fast food chains.... One of the reasons for the vast number of allegation against mcdonald's is that processed convenience foods contribute to obesity (Schröder & McEachern, 2006)....

The economic atmosphere surrounding any business always plays an essential role in defining the success or failure of a business.... This paper tells us about the effects of changes in the economic environment in McDonalds business, identifies how government policies impact on it and analyze the implications of government policies....

Using the BCG model the mcdonald's has considered increased promotional campaigns in countries where they are not well known yet.... This assignment "Product Development for Sustained Competitive Advantage for McDonalds in UAE" focuses on McDonald's that emphasizes the development of quality products as one of their marketing mix for the attainment of a competitive advantage over its competitors.... It also emphasizes the internal advertisements to its employees to ensure that they are happy so that they can extend that happiness to the customers they serve....

In countering the public arguments the company decided to introduce menu items with low calorie and also switching to French fries with low-fat content.... In addition to that, its restaurants are located in one hundred and nineteen countries located on six continents.... In addition to that, its restaurants are located in one hundred and nineteen countries located on six continents ('McDonalds Corporation).... its principal markets are located in China, Canada, Australia, Brazil, United Kingdom, Germany, Japan, France and the United States....