Marketing Simulation Report for the Product PirateEye - Term Paper Example

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Marketing Simulation Report for the Product PirateEye

The term paper "Marketing Simulation Report for the Product PirateEye" presents the outcome of a marketing simulation, which was undertaken as a brand manager for the introduction of the new product, PirateEye. When dealing with a monotonous competitor who has monopolized the market for such a long time, it is very difficult to penetrate the market and make any remarkable impressions. But this could be made possible in the midst of hard work and dedicated service. It is for this reason that as a brand manager, much time was taken to undertake a detailed marketing simulation to identify the rubrics of the present marine transport market and make necessary impact on the market. Presently, there are several services and product providers in the marine transport business. However, not much of these people deliver security systems to boat owners. There is actually only one competitor when it comes to the provision of pirate related security systems. This report, therefore, presents all possible options to the company to implement in order to ensure that the company achieves its goals for penetrating the current market. The report identifies the market target, the consumer behavior of the identified market, market segmentation, targeting, and positions, as well as the appropriate marketing mix to use in other to achieve the goals and objectives set for the company in the next six years. Recommendations are made throughout the report to on how competition with the existing competitor can be rigorous and result oriented. ...
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This term paper presents the outcome of a marketing simulation, which was undertaken as a brand manager for the introduction of the new product, PirateEye. The marketing simulation was taken on a medium-term basis, comprising of six clear years of brand strategies and projections…
Author : phyatt

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