about Servicing the Sale and Building the Partnership - Assignment Example

Only on StudentShare

Extract of sample
about Servicing the Sale and Building the Partnership

Body Glove’s success could be traced to a belief in significant brand management, investment in a first class customer service center, and innovations in marketing and sales strategies that enhance sales and distribution. In addition, the philosophy of the company remains mapped on a belief that quality could never be sacrificed. The company officers have made a decision to develop partnerships with a group of distributors who would employ salespeople to call on retailers trading in Body Glove products. In order to ensure that retail customers and retailers receive excellent service, the company would undertake some steps to achieve this objective. The company officers would select on distributors whose strategies would have an immediate effect on all elements of the marketing mix. Thus, steps to be considered would involve an analysis of the products, environment, customers, competitors, company, salespersons, and the desired level by the target market characteristics. In so doing, the company would evaluate alternatives for both distributors and salespersons against adaptive, control and economic factors (Vashisht 184-189). Body Glove salespersons may add value to the company through either full line or cross selling. ...Show more


The Course Date Servicing the Sale and Building the Partnership For sixty years now, Body Glove International continues to manufacture quality line of water sports wetsuits and other related products. Some of the wetsuits and products include bikinis, aquatics, and footwear…
Author : emmykshlerin
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Assignment about Servicing the Sale and Building the Partnership"
with a personal 20% discount.
Grab the best paper

Related Essays

Call for a Blanket Ban on the Sale and Marketing of Cigarettes in the US
The wheel of progress has indeed left the values affiliated to the industrial economy and mindset far behind and the things have progressed into the realm of information age. The things, habits and consumption patterns which were earlier taken for granted is today appearing in a new light with the information being furnished by the research and development in the field of medicine.
6 pages (1500 words) Essay
This is due to the fact that this study will highly tackle an issue in the combined fields of marketing and human behaviour. In fact, this study would like to know in the end the level of customers’ satisfaction with organic foods when combined with artificial ingredients.
11 pages (2750 words) Dissertation
Building Lasting Customer Loyalty.
The article Building Lasting Customer Loyalty was a very interesting piece of literature. One of the first statements the author mentioned about customer loyalty is that it is more expensive and time consuming to build loyalty with new customers than to create loyalty with your existing customers.
5 pages (1250 words) Essay
Topic in Instruction
4 Reference 6 Bibliography 6 Why is the internet a particularly good promotional medium for Harley-Davidson? The internet has been acting as one of the most popular means of promotion for many brands and one such brand is Harley Davidson. The internet provides new means for advertisers in order to communicate with the consumers.
3 pages (750 words) Essay
Explain how it has influenced. Be specific and provide support or evidence to your arguments. The world today is facing a major transformation in technology, and businesses have no option but to adopt new technologies. Business operations transformed from being merely an accounting and bookkeeping exercise, which was an old economy model of conducting business, to an all-round economic activity involving advertisement, consumer relations, Corporate Social Responsibility, and conformation to other environmental factors such as PESTEL.
6 pages (1500 words) Assignment
Brand Building
Maintaining a strong brand image enables an organisation maintain its place within the market while also sustaining its profitability. Brand image refers to the impression in customers’ minds of the total personality, both real and perceived qualities, of a brand.
4 pages (1000 words) Essay
Report about strategic issues related to a previous assignment
Key strategic Issues The Secret Gardens Party is held in U.K at the end of July in every year. It is a famous music and arts festival held in the country. Right from 2004 to 2013, the festival has gained its popularity among the individuals in the country.
8 pages (2000 words) Research Paper
Branding Assignment

The author states that the political environment proved extremely effectively for the organization of Foxtons: London’s Real Estate Agents. This is mainly because of the introduction of the property act of 1979. This enhanced the buying behaviour of the individual thereby amplifying the market share and demand of the real estate organizations.

11 pages (2750 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email