StudentShare solutions
Triangle menu

Marketing - Term Paper Example

Nobody downloaded yet

Extract of sample
Marketing

Some of these issues include, waste and pollution. This survey indicates that, Fiji’s competitors in this filed, face similar environmental issues (Gary and Philip, 123). The study reveals the change of operation adopted by these firms such that, they could suit the consumers who favor environmental sustainable products. For instance, the firms have actively embraced packaging and shipping methods, which have proved to be ecologically friendly to the environment and suits the consumer’s choice of environmental sustainable products (Gary and Philip, 134). Furthermore, the consumers have begun raising eyebrows on the type and quality of bottled water companies’ produce, due to the continued urge of consumers to obtain healthier life styles diets. This study reveals that, all these factor or issues have affected Fiji Company. Additionally, negative press has adversely affected Fiji’s socio-economic conditions, which have made it hard for attaining a competitive market niche both locally and internationally. For instance, this survey indicates that, Fiji was compelled to lay off approximately 40% of the staffing resources (Gary and Philip, 136). This implies that, the existing limited resources at Fiji’s disposal, a going forward action plan should be embraced. It should be cost effective and extremely efficient. Following the status of Fiji’s position in the market niche, a quick, but more analytic and critiquing four prospective strategic options to develop a rational decision in a bid to revive the revamped Fiji’s brand have been forged. Supporting this plan with diverse marketing tactics and apt communication channels, would attempt revive Fiji’s fortunes in the growth trend. Current situation The artesian water that was founded back in 1953 in a state called Coloradoand characterizes Fiji Water Company. Fiji’s water was first produced and sold to the global market in1996. This product sourced from an island called Artesian, then packaged, shipped and sold to intermediaries across the globe (Gary and Philip, 138). This product sizing is done in diverse and appropriate sizes. This study reveals that, the product was introduced to the US market in California and Florida states. The current headwaters of Fiji Company are located at Los Angeles. Jon Edward Cochran heads it. It is significant to note that, Fiji Company is a fully owned subsidiary of Roll International Corporation. Roll international is private owned firm whose worth is approximately $2b. It has over 4000 employees in diverse industries, which include, consumer packed products, floral services and agriculture. This study reveals that, the acquisition happened in 2004, when it cost $50m (Gary and Philip, 134). It is significant, to note that, the initial year of Fiji’s acquisition was a gigantic success, which saw the company’s sales raise up to 50% mark. This was excellent, bearing in mind the massive concentration of the water industry. Company Analysis and market strategies Feet industry The overall beverage industry had undergone a cumulative increase of 30% sales increase from 2004- 2008, and it was listed to be worth $39b. For instance, it was able to sale approximately 4750m gallons in early 2000 and 9450 in 2008. Furthermore, the feet industry category opened up new customers up to 24 million (Gary and Philip, 134). Conversely, as the worth of the bottled water category raised steadily at an average of 50% between 2004 and 2008 saw a meager 9% increase in 2009. Segmentation Within the beverage ...Show more

Summary

Name Tutor Task Date “Marketing” Executive summary Fiji Water Company is one of the key manufacturers of bottled water. It has created a considerable market niche. There are current numerous Strategy issues that bottled water company Fiji water is experiencing…
Author : uschaden
Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing
With regard to the present technological advancements, the organizations are highly involving themselves in making proper utilization of technology in terms of increasing the productivity along with developing the distribution channels at a more cost effective and time consuming mode.
10 pages (2500 words) Term Paper
Marketing
Unlike in 1992, when the products were presented as snacks for women desiring to lose weight, today SnackWell aims at weight-conscious women with a desire to maintain their weight stable. Furthermore, the brand is presenting a new approach - portion control.
2 pages (500 words) Term Paper
Marketing
Kors is the hottest designer in America. His clothes are doing very well in the retail marketplace. In 2010 his company was able to generate over $1 billion in revenues which represents a 250% increase in comparison with 2007. Kors uses a branding strategy to sell his products.
2 pages (500 words) Term Paper
Target Marketing
It is worth mentioning that ‘Marketing’ is termed as the art of creating wants among people who gradually turns out as the potential customers of the product and/or services rendered.
4 pages (1000 words) Term Paper
MARKETING
Current Marketing Situation. Electric bicycle which is also acknowledged as e-bike is a kind of bicycle that comprises an electronic motor in order to power the vehicle. Electric bicycles are provided with rechargeable batteries for running on roads and are able to travel around 15 to 20 mph i.e.
6 pages (1500 words) Term Paper
Marketing
Introduction Customer relationship management (CRM) is a management process that involves the development of an exhaustive picture of customer expectations, needs and behaviors. These factors are thereafter managed in order to enhance business performance (Hoots, 2004).
8 pages (2000 words) Term Paper
Marketing
The Wild Planet was launched in 1993. The wild planet produces high quality toys for children and most of the products are non toxic and non violent in nature. Wild Planet’s toys are gender specific and encourage the boys and girls to explore their world (Ryan et al;
26 pages (6500 words) Term Paper
Marketing
The root of CRM process can be traced back in sales where CR managers study customer buying patterns and trends in order to match service levels to revenue expectations alongside satisfying the needs of
8 pages (2000 words) Term Paper
Marketing
The company ‘fortune has continued to grow over the years. The growth is a result of efficient marketing strategies being employed by the company employee (El-Hadidy., et al., 2014). The
2 pages (500 words) Term Paper
Marketing
This gave them publicity and popularity to potential consumers. Unconsciously, stores and departments assumed an unwritten rule that Christmas advertisement will only begin after the Thanksgiving parade (which was being held on Thursday). All
2 pages (500 words) Term Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment