• Home
  • Subjects
  • Marketing
  • examine the nature of the distinctive managerial, organisational and developmental characteristics of small businesses vis-a-vis

examine the nature of the distinctive managerial, organisational and developmental characteristics of small businesses vis-a-vis - Essay Example

Only on StudentShare

Extract of sample
examine the nature of the distinctive managerial, organisational and developmental characteristics of small businesses vis-a-vis

Coaching is more task-oriented whereas mentoring is driven by knowledge sharing meant in a spiritual context with the purpose of developing the personality of a learner. The understanding developed through the work of Garvey et al. (2008) is further strengthened through literary explanation provided by Robert Thurman, Meredith Belbin and Rosemary Ryan. Where Garvey et al. (2008) describes how the definitions of these two terms have evolved over centuries, other three authors explain their relevance to present life. According to Garvey et al. (2008), self-realization is a foundation of coaching and mentoring. The follower has to understand his/ her inner self and then interpret the meaning of knowledge provided to them. Furthermore, they believe that coaching and mentoring are rooted in our cultural norms and values. Like Bruner stated in Garvey et al. (2008), folk wisdom is distributed through interpretations of historical events that later on form our culture; this understanding of cultural norms is further strengthen through dialogues (p.11). In order to elaborate the historical background of coaching and mentoring, frequent references to the work of Plato, Homer, Socrates and Aristotle are given in Garvey et al. (2008). It is stated that frequent questioning and critical debates lead to emergences of true knowledge. ...
Download paper


Coaching & Mentoring Classic & Contemporary Analysis [Pick the date] Coaching and mentoring are considered as two similar terms indicating an act of leading and sharing knowledge. Where these two terms emerged in 18th century, they have their roots in the work of classic scholars such as Aristotle and Plato…
Author : kylee34

Related Essays

An illustrated critique of the nature of brand design and its value to a selective company
However, twenty-first century marketing is affected and transformed by the following: globalisation, rapid developments in information and computer technology, digital platforms of communications, the development social awareness of corporations, and the recognition of consumers’ rights and the change significance of consumers in marketing (Domegan 2008; Elliot & Percy 2007; Hastings &McDermott 2006; Kotler et al 2006). Since, contemporary marketing places the customer ‘at the heart of all transactions’, thus, satisfaction of their needs and adding value to their experiences have become...
12 pages (3012 words) Essay
Reflective Essay - Explore the Nature and Characteristics of the Marketing Plan Tool
Business plans have numerous benefits for a business. Role and Nature of A marketing Plan Marketing planning engrosses planning operations linked to marketing goals and the varying marketing surrounding (Lamb, et al., 2011, p. 243). Arguably, marketing plan is the starting point for all marketing stratagems and resolutions. Therefore, according to Pride and Ferrell (2012, p. 321), a “marketing plan refers to a written document that acts as a guidebook of marketing activities for the marketing manager”. According to Stone and McCall (2004), a marketing plan generates a structure for the...
10 pages (2510 words) Essay
Possible Impacts of Marketing Innovation on the Organizational Culture of a market leader, and Managerial Attitudes Towards its
This two-way communication takes place over online social media (OSM), like Facebook, Twitter and YouTube (Shu & Chuang, 2011). In the last decade the marketing communication has adapted to this new possibilities and the international percentage of interactive marketing with the customer has tripled (Kottler, Wong, Saunders, & Armstrong, 2005). Marketing and innovation in marketing depend largely upon the leadership from the top management within an organization. The right organizational culture and the focus on marketing are crucial for companies in a competitive industry (Bridgewater &...
11 pages (2761 words) Dissertation
Characteristcs of Small Businesses Visa-a-Vis Well Resourcesd Large Companies
Small businesses lack well documented business plans, vision and mission statements which hinders the strategic planning process. Small businesses do not understand the unique needs of the customers hence offer standardized products and services to the target market. Small businesses can achieve sustained growth through merging with other businesses which is critical in resource sharing. Small businesses should implement internet technologies in order to overcome their location barrier as well as increase their turnover. The small businesses should also maintain financial statements which are...
9 pages (2259 words) Essay
Examine an Organization/Company That Product, Program or Service That Innovated From a Global Perspective
This essay stresses that the various resources which assist the organizations in analyzing the competitive marketplace include annual reports, market strategies, governmental reports as well as policies, market statistics and customer survey. The resource i.e. annual report reveals the information about organizational financial performance. The resource of market strategy represents the ability of the organizations to perform accordingly towards changing trends of business market. The governmental reports and policies denote the performances of an organization in accordance with the national...
4 pages (1004 words) Research Paper
Assessing the marketing and business capability of small to medium sized businesses (SMEs)
It is necessary as it identifies and rectifies the problems in business practices. The marketing audit efficiently assesses the business performance of a company. The owners of SMEs need to learn and implement the audit for the betterment of their business practices. The government should organize some events or programs related to the awareness and importance of the marketing audit considering the SMEs as the SMEs significantly contribute to countries’ economical development. The SMEs owner can be benefited by such awareness programs. Moreover, it is necessary that small and medium-scale...
9 pages (2259 words) Assignment
Third Quarter 2006 Volume 2, Number 3 Caf Bijoux: A Small Business Marketing Challenge
The restaurant commenced its business operations in the month of October 2001 after the tragic incident which happened on 11th September, 2001 in the United States. This incident is determined to be the major factor for the ineffective performance of the restaurant. The 9/11 tragedy is expected to be responsible for hampering the business environment of the restaurant by a significant level. Moreover, the restaurant is also observed to lack adequate financial as well as human resources. This factor has restricted the restaurant to grow and develop in order to attract as well as retain its...
5 pages (1255 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!