Sustainable marketing Report - Assignment Example

Only on StudentShare

Extract of sample
Sustainable marketing Report

The project also highlights about the green marketing process and the present issues which are faced by organisation about maintaining the ecological balance of the environment. Apart from this an organisation has been chosen to have an insight of their environmental policy and marketing mix strategy which they have undertaken. In this report Hewlett Packard or what is popularly known as HP is chosen to conduct the research. Table of Contents Part I: Theory 4 Introduction 4 Context and Rational 5 Principles and Values 5 Challenges in the 21st century 6 Towards Sustainable marketing 7 Framework 9 Evaluation of Sustainable marketing 10 Part II: Application 10 Industry analysis 11 Current approach and strategy 12 Present Issues 14 Evaluation of HP’s marketing mix 14 Summary 16 Reference 16 Part I: Theory Introduction Over the last few decades marketing topics have been very much dynamic and vibrant. Among them Sustainable marketing stood out as one of the most valuable and necessary forms of marketing (Ottman, 2011, p.xi). Sustainable marketing is a process of marketing which aligns the inner organisation process and systematize the using up of resources which creates values for the stakeholders and also helps in enriching the natural and social environment. ...Show more

Summary

Sustainable Marketing Report Executive Summary From the beginning of 1980 the concept of sustainable marketing came into existence. In recent years there has been a widespread and increasing support for the subject. The Brundtland commission in its report defined sustainable marketing as the marketing required to satisfy the present need without affecting the capability of future production…
Author : jwyman
Sustainable marketing Report essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Sustainable marketing Report"
with a personal 20% discount.
Grab the best paper

Related Essays

Sustainable Marketing Plan
The product produced by the company tends to gain high class market leadership working on the parameters of innovation, enhancement of the reliability factor in the goods produced thereby making the company accountable to the global consumer base and finally integrating and enhancing the cooperation of its value chain elements to drive both productivity and performance (Samsung, 2012).
12 pages (3000 words) Assignment
International Marketing Report
The PESTEL framework is an acronym for Political, Economical, Sociological, Technological and Legal factors. The analysis of these factors would help in uncovering the market information with regards to the above stated factors for a particular region. Political Administrative Divisions: United Kingdom includes England, Scotland, Wales as well as Northern Ireland.
18 pages (4500 words) Assignment
Sustainable Management Futures

The author states that the company can also drive cost efficiencies by focusing its attention towards the international suppliers. It can be observed that big companies are generally focused upon the purpose as well as profits. Therefore, the company feels proud since it assists in improving the lives of people.

14 pages (3000 words) Assignment
Marketing report for mercedes benz
ecommendations 21 References 24 Appendix 28 Abstract Mercedes Benz is a premier segment car which caters to niche market. Presently Mercedes Benz is facing a tough competition from other luxury car segments like BMW, Audi etc. Recently sales of Mercedes Benz have been increasing because of new demand from markets like China and India.
20 pages (5000 words) Assignment
Strategic Marketing Report of Cadbury Schweppes
Overview of customers and their needs; Analysis of their competitor’s strategies, strengths and weaknesses; Analysis of Kraft/Cadbury’s current financial position, share
10 pages (2500 words) Assignment
International Marketing Report
Administrative Divisions: United Kingdom includes England, Scotland, Wales as well as Northern Ireland. The nation is considered to the pioneers in the modern civilisation with the capital city London being one of the
18 pages (4500 words) Assignment
Marketing report for mercedes benz
With the increase in market size of luxury car segments, Mercedes Benz has increased their profit margin across the world. But tough tariff regulations and high input cost of the raw materials have led to increase in price of the cars. It is true that the organization is
20 pages (5000 words) Assignment
Marketing Report
This assignment will produce a marketing report for a particular fast food product named “Beef burger”. It is one of the popular and highly accepted product
6 pages (1500 words) Assignment
Sustainable Marketing
The striving economic growth was driven by poverty, consumers are aware of this fact and get frightened by the issues involved (Reutlinger 2012, pp. 1). Most consumers
12 pages (3000 words) Assignment
Sustainable relationship Marketing
It is directed to long term win-win relationships with individual customers and other stakeholders and value is jointly created between the
24 pages (6000 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT