Toyota Motor Company Marketing Plan

Toyota Motor Company Marketing Plan Research Paper example
College
Research Paper
Marketing
Pages 5 (1255 words)
Download 0
Marketing Plan for Toyota’s Super Car Implementation Timetable December 2012: In order for a new product to be successful, it is necessary to conduct market research, be familiar with sales potential, cost, the distribution channels, the cost of promotion and the adequate promotion technique, conduct research and development and to have and know the engineering costs and requirements (Benedetto, 1999)…

Introduction

January 2013: After the budget has been identified and team research tasks have been allocated, the teams will conduct their research and compile reports for top management and for marketing decisions and product management and decisions. At this point the planning stage begins. As Moorman and Miner (1998) inform, a marketing strategy beings with a “careful review of environmental and firm information” which is then followed by planning (p. 1). At this point all of the necessary research would have been completed and the budget identified for execution of the launch of the product. The month of January 2013 will therefore be set aside for planning marketing, production/manufacturing, promotion and distribution strategies and time tables will be established for each process. Teams will be formed for managing and putting these strategies into action. February 2013: At this stage, Toyota will have to appoint a design and mechanic team who will design and plan the mechanics of the super car respectively. The design team will plan and design the physical architecture of the car. The mechanic team will plan the engine and other mechanical functions of the car. ...
Download paper
Not exactly what you need?

Related papers

Growth Strategy of Toyota Motor Company
Toyota is one of the leading car manufacturing companies in the world. Toyota introduces a range of cars and mini trucks for the consumers. I have selected Toyota motor company, as Toyota is one of the best selling brands in the region of Kingdom Saudi Arabia. In this research, the Growth strategies of the Toyota motor company are analyzed. The research paper will discuss about the Growth…
Contemporary issues in marketing
Several global companies have been designing marketing strategies since the wake of the 21st century technological development and the financial crisis in recent times, and some of them have actually survived the hard economic times. One of the companies that have had an outstanding market strategy in the 21st century is Toyota Motor Corporation. Toyota is one of the leading automakers in the…
International Marketing
Examples of multinational companies are Wal-Mart Stores, Inc., Toyota Motor Corporation and Procter & Gamble Company (Doole & Lowe, 2008). International Marketing In international marketing, multinational companies may adopt either a global marketing approach or a multi-domestic marketing approach. The global marketing approach involves developing a standardized marketing plan, which is…
Marketing Information System
They entered into robotics market during 2004. Toyota has sold more than three million hybrid vehicles across the world during 2011 (Toyota-global, n.d.). Primary Marketing Problem Every marketing plan has four dimensions in terms of product, price, place, promotion. Place regards to distribution network maintained by companies. Toyota emphasizes on just in time (JIT) inventory control and lean…
Situational Analysis Report about Toyota in Australia
This paper will focus on present information about the market situation, Toyota share in Australia market, target market, trends that bear on the company’s product line in future, and identify the (SWOT) strengths, weaknesses, opportunities, and threats facing the company. Introduction In Australia, the head office for Toyota Motors Corporation is located in Melbourne where all the manufacturing…
Corporate Communication Strategy-Toyota case
The unintended acceleration was attributed to floor mat issues, brakes and sticky gas pedal. The company has since recalled nearly 8 million cars of different models that were deemed to have potential problems with gas pedal mechanism which could lead to unintended acceleration (McKenzie & Scott, 2010). 2. Environmental scanning of the company Toyota has enjoyed an unblemished reputation within…
Marketing Audit
Newness in the product signifies minor modification of the existing product that is new to the world and can also create new market for the organization. Higher the degree of newness, higher is the chances of failure or success. On one hand the newness can bring success for the organization by increasing the sales and profit, whereas on the other hand, it may lead to high cost and failure that can…