StudentShare solutions
Triangle menu

Toyota Motor Company Marketing Plan - Research Paper Example

Nobody downloaded yet

Extract of sample
Toyota Motor Company Marketing Plan

January 2013: After the budget has been identified and team research tasks have been allocated, the teams will conduct their research and compile reports for top management and for marketing decisions and product management and decisions. At this point the planning stage begins. As Moorman and Miner (1998) inform, a marketing strategy beings with a “careful review of environmental and firm information” which is then followed by planning (p. 1). At this point all of the necessary research would have been completed and the budget identified for execution of the launch of the product. The month of January 2013 will therefore be set aside for planning marketing, production/manufacturing, promotion and distribution strategies and time tables will be established for each process. Teams will be formed for managing and putting these strategies into action. February 2013: At this stage, Toyota will have to appoint a design and mechanic team who will design and plan the mechanics of the super car respectively. The design team will plan and design the physical architecture of the car. The mechanic team will plan the engine and other mechanical functions of the car. At this point the design and engineering/mechanic teams will also have information from technological experts informed by research and development as to the desired specifications for the super car. Technological, mechanical knowledge and knowledge of all the specifications that appeal to super car enthusiast will go into the design and mechanics of the new Toyota super car. After all when Ferrari Maserati Group launched its new Maserati MC in 2004, it was Ferrari’s knowledge in the construction of super cars and its knowledge of Formula 1 technology that drove the design and mechanics of the Maserati MC (Arema, 2010). March 2013: The finished vehicle will have to be tested for durability, safety, efficiency, speed and generally whether or not the super car is fit for purpose (Weitz & Wensley, 2002). Obviously, if there are any defects in the product design, those defects will have to be rectified. Thus the month of March is set aside for identifying any defects and rectifying defects and otherwise ascertain whether or not the design, style and performance of the super car can be improved before putting the car on the market. April 2013: Once a model is satisfactorily built, the marketing team will likely decide that they would like to test the market. This is usually the case with the launching of a new automobile (Weitz & Wensley, 2002). Thus the marketing team will be required to know, what needs to be done in order to sell the new super car. Thus an estimation of the funds and other resources needed for advertising, creating incentives for dealers, and promotions generally. Although, a research was conducted in the initial stages, this research was done in advance of an actual car. Now that a car has been designed and it is ready to be launched the promotional and marketing aspects can be planned more specifically. It will be necessary to know how many cars will be produced with specific features such as mapping, colors, sound systems, etc. Toyota might want to conduct a search of global markets to determine compatibility of features to specific markets (Wietz & Wensley, 2002 ...Show more


Marketing Plan for Toyota’s Super Car Implementation Timetable December 2012: In order for a new product to be successful, it is necessary to conduct market research, be familiar with sales potential, cost, the distribution channels, the cost of promotion and the adequate promotion technique, conduct research and development and to have and know the engineering costs and requirements (Benedetto, 1999)…
Author : euna16
Toyota Motor Company Marketing Plan
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Toyota Motor Company Marketing Plan"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

A Quality Management Paper: Toyota Company
In response to this, many works have been created to emphasize the significance of operations that are strategically managed. Quality management has also been emphasized so as to achieve competitive lead. Dimensions like quality, flexibility to adapt to different demands, cost, innovation, delivery dependability, and speed determine a company’s competitiveness.
12 pages (3000 words) Research Paper
Information Managment Challenges for Ford Motor Company
According to the study there are new challenges in the IT department of Ford Motor Company every year.  According to the company’s mission statement, “Our customers, clients, suppliers, partners, employees, and stakeholders say, without hesitation, that Information Technology is a critical and competitive differentiator for Ford Motor Company. 
41 pages (10500 words) Research Paper
Bringing organizational change and leadership to Ford Motor Company
As stated by Quirke,internal communication implemented in the working culture of an organization can work miracles when accumulated with effective leadership to turn strategies into actions.Consequently,the aspect of leadership also plays a significant role in influencing the appropriateness
12 pages (3000 words) Research Paper
Marketing Audit
These new products provide mechanism of further growth to the organization. Increasing competition raises the possibility of organization to go for new and modified products; this makes innovation not an option but a necessity for the modern organizations (Stonehouse and Houston, 2013; Hisrich, Peters and Shepherd, 2011; Saxena, 2010).
8 pages (2000 words) Research Paper
Financial Research Report for Ford Motor Company
Ford is one of those companies that belong to the category of large consumer of IT (Allen & Morton, 1994). Ford Motor Company started a revolution in the manufacturing field when it introduced the mass production assembly lines early in the 20th century.
10 pages (2500 words) Research Paper
This is found to be most critical problem for the company at present. The company’s sales, brand image and consumer confidence have been significantly affected by such massive recall. There are several possible solutions to this problem. First of all the company
16 pages (4000 words) Research Paper
Marketing Management
chnology, rapidly expanding markets, speedy entry of international players, and the unprecedented boom in the service sector the significance and need of marketing management has been increasingly felt. This paper on marketing management helps in understanding the various ways
11 pages (2750 words) Research Paper
Toyota vs GM( situation during the crisis 2008)
By 2008, Toyota’s growth was unmatched by that of General Motors since the changed fortunes in a span of a few years brought Toyota at the top. The relative poor performance by the General Motors was occasioned by the sudden economic
3 pages (750 words) Research Paper
Information Managment Challenges for Ford Motor Company
We hold ourselves to this high standard with pride.” Further, the company states that: “Though our work is with people, our tool is with the computer.” With both of these critical components in mind, and along with the
42 pages (10500 words) Research Paper
Tesla Motor Company
The business strategy analyses the UAE market using Porter’s Five Forces analysis. The SWOT analysis is also critical in this business strategy because it reveals the internal strengths and weaknesses of the company while focusing on the opportunities and
8 pages (2000 words) Research Paper
Comments (0)
Click to create a comment
Let us find you another Research Paper on topic Toyota Motor Company Marketing Plan for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us