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samsung - Research Paper Example
Author : xullrich
Pages 4 (1004 words)
Samsung Date Thesis statement The change in the marketing strategy of Samsung will lead to a development. Body 1: How is the new marketing strategy effect on the Samsung Company? Samsung as a company has devised the strategic marketing strategy as the new marketing strategy…
Samsung currently capitalizes on cheap technology to displace apple from the market. We witness the latest run ads of the Galaxy s II show Apple fans waiting in line in the cold while those for the perfectly content Galaxy S owners are living their lives freely. The ad further shows Gal Pals poking fun at fan boys who are waiting for a small-screened phone without 4G connectivity, while one dude gets a date by using Samsung’s Siri competitor, S-voice (Koekemoer, 2004). The current marketing strategy has made Samsung be the current king of the mobile holding majority of the market from the US throughout the whole world. The company has the technical knowhow of building the technology quickly and cheaply. They are also able to emulate the likeable competitor’s device given the top brains they possess. As a competitive edge Samsung uses product innovation as a strategy as another form of its latest marketing strategy. Its product range covered all the categories in the consumer electronics and home appliances right from audio and video products, It products, mobile phones and home appliances (Koekemoer, 2004). Analysts felt that the wide product range of Samsung was one of main reasons for its success in the worldwide market. ...