Reasons Why Anti-Smoking Campaigns Have Been Largely Ineffectual In Curbing Teen Smoking Introduction Smoking is a common practice amongst teens. This is irrespective of the great opposition towards teen smoking, which has led to adoption of different strategies aimed at discontinuing teen smoking…
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However, these strategies remain ineffective since teenagers continue to smoke irrespective of the numerous antismoking campaigns. Additionally, teenagers continue to be influenced to start smoking through marketing strategies used by tobacco industry. There are several reasons why antismoking advertisements remain ineffective in curbing teen smoking. This paper focuses on these reasons. The paper will entail use of introspection, data collection, and analysis and make recommendations on how the advertisements could be improved. Overview of the Topic Although, I am not a smoker, I have several young friends who started smoking at very young stages. Additionally, I have always had great concern on why anti-smoking campaigns have not eliminated teen smoking. Most young people engage in smoking at a very tender age. Some end up becoming addicted, which makes them vulnerable to the numerous smoking related diseases. To prevent addiction and such ailments, there have been several campaigns and funds set aside to curb smoking among the teenagers. This is because this is the stage at which quitting would be easier since continuous smoking leads to addiction making it hard for smokers to quit. From as early as in the 1960’s, several antismoking advertisements were adopted. ...
In other cases, the government uses funds to finance airing of information aimed at alerting young people of the dangers of smoking. Although there has been great focus on antismoking campaigns through different media, several young people continue smoking. Moreover, there is no evidence to show that any campaigns convince the teens to quit smoking. Some studies show that the campaigns are ineffective and could have at times encouraged the young people to smoke. Some of these campaigns are conducted by the tobacco industry itself. It is illogical how a company manufacturing a product would be able to convince the users that the product is dangerous. Therefore, most of the advertisements are just a protocol used by the tobacco industry to convince the policy makers that the industry is following the regulations (Wakefield, Flay and Giovino 233-237). Additionally, cigarettes are sold at extremely low prices, which make them affordable to the teens wanting to experiment. Introspection and Data Collection Whenever I listen or watch anti-smoking advertisement, the first thing I try to figure out is the persons behind the advertisement. In case the advertisement is designed by the tobacco industry, I always ask myself how someone would make a product and then try to convince the users not to use the product. This makes me think that the campaigns could be untruthful and carried out ineffectively since they condemn the use of a product that they manufacture and export greatly for the benefit of the nation. Another aspect that makes me to consider the antismoking campaigns unbelievable is their nature. Most used antismoking campaign strategy is advertisements. The advertisements appear unrealistic to me. The ...
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