Marketing And Sponsorship For Events And Sports

Marketing And Sponsorship For Events And Sports Essay example
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Integrated Marketing Communications Campaign Author December 14, 2012 I. EXECUTIVE SUMMARY Middlesex University, in its quest to raise student awareness on the benefits of sports, will host a Sports Open Day on February 2, 2013. This event dubbed as “Rearing Champions: A Sports Open Day” will showcase a variety of sports being played within the university, and engage the teams that compete in the British Universities & Colleges Sports Events.


The teams will be composed of players from various universities, an all-star game of sorts. Having these players participate in the game will increase the interest of the target audience. Amateurs may draw inspirations from these games, and eventually apply the techniques in their own fields. Part of the organizer’s marketing plans is to do radio advertisements two weeks before the event. Utilizing above-the-line media will expand the organizer’s reach and will definitely elicit interest among listeners. Below-the-line media such as posters and flyers will also be used. To support the marketing budget, sponsorships with media and consumer groups shall be initiated. This will result in support in terms of budget and promotions. At the end of the event, the organizers targets for the audience to have increased interest in sports, consequently increasing inquiries in sports-related courses and programs. II. TARGET MARKET III. SWOT a. Strengths – Middlesex University in London is known for its support to Sports Activities. In fact, its involvement in sports activities goes to the extent of encouraging its students to participate and volunteer in sports-related activities. ...
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