Choosing an existing company, write a BUSINESS REPORT which recommends a marketing strategy and tactics for a new product or bra

Choosing an existing company, write a BUSINESS REPORT which recommends a marketing strategy and tactics for a new product or bra Essay example
Masters
Essay
Marketing
Pages 10 (2510 words)
Download 0
Marketing Concepts. Introduction: Marketing is the pre-sales activity which gives the live to a product so that it can be accepted by the customers. It is a phenomenal function which gives the identity to a product. Products are the tangible and intangible physical entities which cater to the needs and wants of the human society…

Introduction

The demographic profile chosen for the products of Soul Mate are boys and girls both aged between two to eighteen. The name itself presents the affection towards the kids. The company is in the market for the last four years. The primary markets are USA and Canada. The lion part of the revenue comes from the US market. The company is one of the most innovative toy making companies in the market. The sell their products through exclusive Soul Mate stores across The USA and also through some selected retail outlets in US and Canada. The company is relatively new in the segment. However, it is privileged with the 15 percent market share in US toy market. The main successful formula of the Soul Mate is the best quality products with best service in the industry. Soul Mate is having a successful journey for the last four years in USA and now it is planning to show its supremacy in the international lucrative markets like India and Brazil. Vision of the Soul Mate: The Vision of the company is to be one of the ethically acclaimed leading innovative toy manufacturing companies in the world. Mission of the Soul Mate: The mission of the Soul Mate is to provide high quality products and services to the prospective customers to gain the trust and distribute the knowledge and happiness among the kids. ...
Download paper
Not exactly what you need?

Related papers

Marketing Plan - Product launch strategy
Keeping this in view, ENTOUCH telecom has decided to launch electronic online store. This will help the company in the process of attracting and retaining more customers, which in turn will result in increasing the total profits and market share of the company. Background and Relevant Issues: Telecommunication industry is one of the growing industries all over the globe. It has become one of the…
Marketing a New Product
These services rendered by the company are generally related to the mobility parameters and thus encourages the consumers to purchase the automobiles for a safer and hassle free journey. Though the company encompasses a large number of automobile brands yet the company endeavours to render an individual identity to each of the different brands falling under the banner. The individual brands and…
Marketing strategy and tactics for a new product or brand: Apple Inc
Apple Inc is credited with producing the ‘I’ products, these are the iPads, iPods and the iPhones. When it comes to software, it has produced some of the best such as safari web surfer, the iOS used on mobile phones and the iTunes media browser. The company has also established itself among the largest players of mobile phone manufacturing in the planet scooping position number three after…
New Product Marketing Plan Prepare
The 7Ps is an acronym for Product or service, Place, Promotion, people, process, physical evidence, and the Price. This paper will discuss how a company launching a product can prepare a marketing plan by making use of the 7Ps. Product The product or service is the core component of any business. When designing the marketing plan, the organization should ensure that the product offers a solution…
"NEW" product or service in an existing product/service category
Research uncovered opportunities for Grandma’s Boy to utilise quality positioning to gain market prominence, with considerable emphasis on values and lifestyles to gain market attention. Grandma’s Boy will find market success through aesthetic packaging, effective integrated promotions and advertisement, and by establishing a competitive pricing structure. 2. Current Marketing Situation The…
report: designing a marketing strategy for a new product over time
Our main value is to sell quality outfits that make every woman including celebrities and executives to feel special. In this way, we are focused at giving our customers a red carpet treatment that is only experienced by celebrities and women in the senior political positions. Market Segments Based on the increased demand for our new product, Aerosoft, our focus is to segment the market according…
A new line of organic products for an existing company
It is to be stated that the devised marketing plan would eventually serve the company to accomplish its expected business targets in terms of introducing its new line of organic products successfully in different business markets. Table of Contents Executive Summary 3 Introduction 6 Evaluation of Current Business Prospects of the Organization 7 Need for New Organic Products 7 Market Analysis 8…