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Choosing an existing company, write a BUSINESS REPORT which recommends a marketing strategy and tactics for a new product or bra
Pages 10 (2510 words)
Marketing Concepts. Introduction: Marketing is the pre-sales activity which gives the live to a product so that it can be accepted by the customers. It is a phenomenal function which gives the identity to a product. Products are the tangible and intangible physical entities which cater to the needs and wants of the human society.
The demographic profile chosen for the products of Soul Mate are boys and girls both aged between two to eighteen. The name itself presents the affection towards the kids. The company is in the market for the last four years. The primary markets are USA and Canada. The lion part of the revenue comes from the US market. The company is one of the most innovative toy making companies in the market. The sell their products through exclusive Soul Mate stores across The USA and also through some selected retail outlets in US and Canada. The company is relatively new in the segment. However, it is privileged with the 15 percent market share in US toy market. The main successful formula of the Soul Mate is the best quality products with best service in the industry. Soul Mate is having a successful journey for the last four years in USA and now it is planning to show its supremacy in the international lucrative markets like India and Brazil. Vision of the Soul Mate: The Vision of the company is to be one of the ethically acclaimed leading innovative toy manufacturing companies in the world. Mission of the Soul Mate: The mission of the Soul Mate is to provide high quality products and services to the prospective customers to gain the trust and distribute the knowledge and happiness among the kids. ...
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