emirates airlines company analysis

emirates airlines company analysis Research Paper example
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Marketing
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Emirates Airline Author Institution Emirates airlines company analysis Company overview The Emirates Group is a commercial air transport investment that transports passengers, cargo and postal carriage services. Apart from these services, Emirates group also offers services in institutional and in-flight catering, travel, ground handling, and IT services (The Economic Times, 2012)…

Introduction

Emirates Group Company has a fleet of about 169 aircrafts. The company operates in the United States, east and west Asia, Europe, Middle East, Australasia, Indian Ocean, and Africa (The Emirates Group, 2012). The Emirates Airline began in 1985, and it has its headquarters in Dubai, the United Arab Emirates. The company’s main mission is to emerge the top airline in the world, which is inspired by the fact that Dubai ranks among the leading cities around the world. Emirates Airlines is owned partly by the government of Dubai and partly by a city part of the United Arab Emirates. The airline is part of the Emirates Group of companies, which began in 1959. Today, Emirates Airline can be regarded as the largest airline in the Middle East and is Dubai’s national airline. The airline is best known for its first class and business class services and has received several international awards in safety, on-time arrivals, and in-flight services (The Emirates Group, 2011). The Emirates respects diversity at the workplace and in the management of its operations. This helps in eliminating a negative culture within an organization (The Emirates Group, 2012). ...
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