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Relationship Marketing, Electronic Marketing and Integrated Marketing Communications
Pages 7 (1757 words)
Relationship Marketing, Electronic Marketing and Integrated Marketing Communications Table of Contents Table of Contents 2 Introduction 3 Relationship Marketing 3 Electronic Marketing 4 Integrated Marketing Communications (IMC) 4 The Resultant Effect 5 How to Gain a Better Insight into Marketing?
9 Conclusion 9 References 11 Introduction Marketing is a very active field. The individuals who work within its regime know well how to maneuver themselves in line with the marketing needs and requirements. If they remain aloof from these marketing comprehensions, their business realms would be hurt badly. It is for this reason that marketing as a tool has been employed by nearly every organization in this day and age. These corporations and big businesses know that if they use marketing in a proper manner, they will be able to achieve instant results which are reassuring and give the processes the confidence to move ahead further. Hence, marketing has received its due share of attention, but the tangents under which it is divided require even more significance. This is because marketing cannot just come about in an automated fashion. It requires understanding on the part of people and the ones who make it happen. This paper discusses how relationship marketing, electronic marketing and integrated marketing communications go hand in hand with one another to produce the vital formula which brings about success. It will help establish where these three ingredients of marketing play their pivotal roles and how the overlapping happens. ...
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