9 Conclusion 9 References 11 Introduction Marketing is a very active field. The individuals who work within its regime know well how to maneuver themselves in line with the marketing needs and requirements. If they remain aloof from these marketing comprehensions, their business realms would be hurt badly. It is for this reason that marketing as a tool has been employed by nearly every organization in this day and age. These corporations and big businesses know that if they use marketing in a proper manner, they will be able to achieve instant results which are reassuring and give the processes the confidence to move ahead further. Hence, marketing has received its due share of attention, but the tangents under which it is divided require even more significance. This is because marketing cannot just come about in an automated fashion. It requires understanding on the part of people and the ones who make it happen. This paper discusses how relationship marketing, electronic marketing and integrated marketing communications go hand in hand with one another to produce the vital formula which brings about success. It will help establish where these three ingredients of marketing play their pivotal roles and how the overlapping happens. Relationship Marketing When one concerns the basis of relationship marketing, the effects are very direct and concisely driven. It makes things easier to understand for the people who wish to learn how relationship marketing is carried out in the first place. The relationship marketing covers areas where the marketing people reach out to the consumers in a one-on-one fashion. It means that they are looked after in a personalized fashion and given more individual attention than these consumers would receive once they are a part of the electronic marketing or integrated marketing communications quarters. The premise of relationship marketing is to talk to them as the consumers would like in their own language (Dwyer, Schurr and Oh, 1987, pp. 11-27). Electronic Marketing Similarly, electronic marketing comprises all those realms where product promotion and customer relations come in direct contact with various electronic media forms. These can entail television, radio, the Internet and other related disciplines. Since the electronic marketing discussion is centered on a wider spectrum than relationship marketing, its positives as well as negatives are immensely drawn so as to gain a fair enough understanding. Within electronic marketing, the Technology Acceptance Model (TAM) pertains to how users adopt a particular technology based on the factors of perceived usefulness coined by Fred Davis, or perceived ease of use (Son, Kim and Riggins, 2006, pp. 473-508). In relation to electronic marketing, the consumers know quickly which of the two sub-factors of TAM have to be employed and what they can gain out of it. Integrated Marketing Communications (IMC) It would be fair to suggest that the integrated marketing communication (IMC) combines all other forms of marketing in such a way that the resultant effect is wholesome and facilitates in making the marketing process much easier than one can think of. This is the reason why IMC is hailed as a tool that delivers sound results and oftentimes more than relationship and electronic marketing quarters, either in individual roles or in combination. The IMC effect
Relationship Marketing, Electronic Marketing and Integrated Marketing Communications Table of Contents Table of Contents 2 Introduction 3 Relationship Marketing 3 Electronic Marketing 4 Integrated Marketing Communications (IMC) 4 The Resultant Effect 5 How to Gain a Better Insight into Marketing?…
At Ann’s Pastry, quality products are served and the regular menu includes fresh fish and shellfish which is supplied to them by a local company. The other raw materials that are used are also of very fine quality to ensure customer satisfaction. Ann’s Pantry is a local business that has twenty-five employees.
Now, it is also selling t-shirts, hoodies, and baseball caps with the same branding style. Our brand is more fashioned than athletics. Our core customers have been self described as hipsters but they generally shop at the mall. We sell through a 62 youth oriented stores in our sales region as well as through our own website.
It serves areas including Northwest England, Greater London, North Wales, Scotland and West Midlands. The train operates in various forms such as, diesel multiple units, electric unit, driving trailer as well as passenger carriage. The company had started its operations in the year 1997 (Virgin Trains, 2013a).
This marketing campaign is aimed at drawing the attention of the consumers everywhere buses subway terminals, sidewalks and billboards to find PMP in the outdoor portion of the campaign. These advertisements will be made available in major markets. It is proposed that large billboard may be located on one of the busiest corners in major cities so that people may only have to look up to be attracted.
Consumer promotions target end consumers and they are utilized by retailers to increase product sales (Boykin, 2013).
In order to develop a brand, a manufacturer can use consumer promotions, such as, cash refunds, coupons,
IMC incorporates the 4P’s in a number of ways to ensure that an organization and its products stay at the top. Lack of management expertise makes it rather difficult for people in an organization to run a successful marketing plan. However,
This marketing plan is developed from the desire to provide consumers with innovative and high quality watches. The company also developed this marketing plan out of the desire of the organization to increase the sale of its products, and hence increase
Different platforms of digital media influence organizations in developing effective marketing strategies. Digital media communication contributes immensely to the growth and development of the company. This communication process provides various growth opportunities to the firms. Digital; marketing communication is more effective than traditional marketing system.
10 pages (2500 words)Assignment
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