marketing plan

marketing plan Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
Topic: Marketing Plan By Insert Your Name Presented to Instructor’s Name, Course Institution Name, Location Date Due Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 The Past 4 Present 5 Future 5 SITUATIONAL ANALYSIS 6 Political Situation 6 Economic Situation 7 Socio-Cultural Situation 7 Technological Situation 7 Competition situation 7 Environmental Situation 8 Sales Situation 8 SWOT ANALYSIS 8 Strengths 8 Opportunities 9 Weaknesses 9 Threats 9 MARKETING OBJECTIVES 10 Target market 10 Positioning 11 MARKETING MIX STRATEGY 11 Product 11 Price 11 Promotion 12 Place 12 MARKETING RESEARCH 13 IMPLEMENTATION 13 CONTROL 13 RECOMMENDATION 13 EXECUTIVE SUMMARY This marketing plan gives a descri…

Introduction

The company background is provided describing how it has emerged to being a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth to invest in it. This marketing plan also comprises of the company analysis which examines the various aspects of the company mainly the internal environment and determines the capability of the company to enter the underlying market, this entails the SWOT analysis. The provided market and company analysis provides the basis on how the company will carry out its marketing activities focusing on the set marketing objectives. ...
Download paper
Not exactly what you need?

Related papers

Marketing plan of the Apple company in United Kingdom
The plan will also accompany environmental analysis, customer and competitor analysis along side with opportunities and threats. Company and Product Review Apple is a well known company all over the world and it’s famous for its cells phones, laptops, desktop computers and innovative technology gadgets. The company sells its products all over the world. Its cell phone series known as the I Phone…
Marketing plan
As can be seen, restaurant is a place which provides services that satisfy people’s hunger and thirst. By starting such a business, I would be able to deliver good quality food products to my customers. My crew and I planned to locate our restaurant in New Jersey, United States of America. New Jersey has a lot of scope for starting hotel business, because there are many people working in New…
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the…
marketing plan
This is because Carl’s Jr. was selling the same type of hamburgers but at half the price. Others offer that the accompaniments that were served with the hamburger, mustard/mayo sauce on potato roll to be specific resulted to the failure. The mega campaign which failed was also partially blamed for the product failure as it targeted the adult population only. Still, some customers offer that the…
Marketing Plan
In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name,…
Marketing Plan
450). John Lewis departmental store describes its customers in terms of demographics and psychographics. According to Attwood (2007), John Lewis departmental store serves the affluent and middle classes whose income may not be reduced so much by high bills. This is shown by the high priced goods sold in stores. John Lewis customers are also trendy and value fashion. This organization can increase…
Marketing Plan
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the…