Usefulness of a company’s annual report and accounts in understanding and analysing its market, productive and financial performance

Usefulness of a company’s annual report and accounts in understanding and analysing its market, productive and financial performance Essay example
Masters
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Marketing
Pages 5 (1255 words)
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The basis for differentiating market analysis is called market segmentation. Differentiation is imperative in that there is dissemination of consumption, existing due to escalating competition on the products offered. …

Introduction

Other non-financial information is also incorporated. The report should be ample and show the company’s activities throughout the foregoing year. Annual reports are anticipated to confer to stakeholders and other engrossed persons information on company’s actions and monetary presentation. Almost every sway requires annual reports to be prepared by companies and be disclosed. Some even recommends that the annual report be filed painstakingly at the registry of the company. In case the company is among those on a stock exchange’s listing then the report have to be prepared at a more recurrent intermission depending on the regulations of the stock exchange concerned.
A typical annual report should contain the following: accounting policies, cash flow statement, balance sheet, profit and loss account, financial statement, director’s report, chairperson’s statement, operating and review of finance, and auditor’s report. Other information that may be of apprehension to stakeholders may also be incorporated. For instance, a report on company social accountability or operations for industrialized firms report may be included for companies with social or environmental sensitive operations. For superior companies the annual report is a high annotation periodical that is glossy and vivid. The information provided in the report is useful to investors in order to comprehend the company’s prospect trend and its financial situation. ...
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