CONSUMER BEHAVIOUR - Essay Example

Only on StudentShare

Extract of sample
CONSUMER BEHAVIOUR

A broad yet thorough understanding of consumers and their consumption patterns are crucial for an organization to thrive in the environment. Consumer behavior is an interaction of various factors that affect the process of consumption, within the buyer’s themselves and in the world that they hail from. Schiffman and Kanuk, 2007 establish consumer behavior as that behavior that consumers present when searching for, purchasing, evaluating and disposing of products which they think will satisfy their needs (p3). Consumer behavior may differ from one consumer to another, from one moment to another and from one environment to another. Consumer behavior describes the motives and judgment that lie behind purchasing decisions and the patterns through which purchasing is . In addition, it clearly explains the way that consumers undertake before making buying decisions. In this case, the product of choice is the Huawei Ideos mobile phone, and analysis will be using the Indifference Curve Theory a. This theory was developed by Alfred Marshall, and it describes how consumers spend their income on individual products so as to achieve the greatest satisfaction level. However, this analysis is will not be limited to the indifference curve concept. ...Show more

Summary

Consumer behavior Name Institution Date Introduction Though alike, consumers are unique in themselves; they have desires and wants which are different from one another, and they have different spending patterns and use manners. The marketer assists to satisfy these desires and wants through products and services offering…
Author : lavada81
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"CONSUMER BEHAVIOUR"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer behaviour
Marketing is amongst the departments that focus and emphasize on the recognition and classification of the needs and requirements of the consumers, ways and techniques that fulfils, elucidate and satisfy their needs, and strategies to uphold them in the future.
7 pages (1750 words) Essay
Consumer behaviour
The attitude of consumers towards a product or brand plays a key role in influencing the success or failure of the company's marketing strategy. The type of attitude i.e. positive or negative towards a brand, may lead the consumers to either completely abandon the product or increase brand loyalty, depending on the consumer's experience regarding the product, which in turn is created by the marketers through a series of marketing tactics including advertisements.
12 pages (3000 words) Essay
Consumer Behaviour LOral Male Grooming Range
This paper illustrates that conditioning and grooming of consumers mind can be done only through effective marketing strategies. L’Oréal implemented a few strategies while planning their marketing campaign for men grooming range. In the essay that follows we are going to cover significant factors impacting consume behaviour and his buying decision.
13 pages (3250 words) Assignment
Consumer behaviour
The will use renowned detergent brand ‘Ariel’ manufactured by Proctor & Gamble to analyze cognitive response of consumer. Product Overview P&G has created extended portfolio for the Ariel brand. The brand is maintaining a portfolio four products in order to satisfy daily housing need of customers belong to United Kingdom.
12 pages (3000 words) Essay
Consumer Behaviour
Success, in fact survival of the business is dependent on business’ capacity of understanding its customers (Evans, Jamal, and Foxall, 2010). Acknowledgement of the importance of this fact has given birth and rise to domain of study of consumer behaviour.
12 pages (3000 words) Essay
Consumer Behaviour
Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute in lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels (Jamerson and Benjamin, 2009; Lamy, 2001).
7 pages (1750 words) Essay
Consumer Behaviour
According to the paper originally, the consumer tries to find what goods he would like to use, then he chooses only those commodities that assure greater value. After selecting the goods, the buyer makes an estimate of the accessible money that he can use. Lastly, the shopper analyzes the existing prices of goods and takes the choice about the goods he should use.
6 pages (1500 words) Coursework
Winning Marketing campaign for ZARA Jacket
The marketing campaign has been designed in effective manner so that the desired targets are successfully attained and every activity is well-synchronised in every phase
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT