Coca Cola Structure and Strategy

Coca Cola Structure and Strategy Essay example
Masters
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Marketing
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COCA COLA STRUCTURE AND STRATEGY By Name Course Tutor’s Name Institution Date Coca Cola Structure and Strategy Coca Cola as MNE Coca Cola qualifies as a Multinational Enterprise (MNE) due to its size, market reach, and business practices (Lopez, 2012, p…

Introduction

The firm’s operations spread from Europe, America, Africa, Asia, Australia, and all other parts of the lobe. The company is one of the most successful in terms of profits, revenues, and labor force. Coca Cola’s growing market profile illustrates its growth on the market and the power it maintains across the various market segments (Cross & Miller, 2011, p. 11). Coca Cola’s ability to morph into multiple international trading practices and to appropriate internal laws and systems to its own advantage is sufficient proof of its flexible nature and capacity to engage profitably with international business practices. Coca Cola employs people of diverse from nearly every part of the world and has one of the most diverse personnel and employees in terms of culture, race, demographic, and other structures that necessarily distinguish between individuals. Another important aspect that defines Coca Cola as an MNE is its accounting practices. The company has been able to fit into various accounting models in relation to the trading practices in the different areas in which it operates. One quality of MNE is the ability to adjust to different systems of trade in ways that provide synergies and anchorage to the internal processes. ...
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