Got a tricky question? Receive an answer from students like you! Try us!

Coca Cola Structure and Strategy - Essay Example

Free
Masters
Essay
Marketing
Pages 3 (753 words)
Download 0

Summary

COCA COLA STRUCTURE AND STRATEGY By Institution Date Coca Cola Structure and Strategy Coca Cola as MNE Coca Cola qualifies as a Multinational Enterprise (MNE) due to its size, market reach, and business practices (Lopez, 2012, p…

Extract of sample
Coca Cola Structure and Strategy

The firm’s operations spread from Europe, America, Africa, Asia, Australia, and all other parts of the lobe. The company is one of the most successful in terms of profits, revenues, and labor force. Coca Cola’s growing market profile illustrates its growth on the market and the power it maintains across the various market segments (Cross & Miller, 2011, p. 11). Coca Cola’s ability to morph into multiple international trading practices and to appropriate internal laws and systems to its own advantage is sufficient proof of its flexible nature and capacity to engage profitably with international business practices. Coca Cola employs people of diverse from nearly every part of the world and has one of the most diverse personnel and employees in terms of culture, race, demographic, and other structures that necessarily distinguish between individuals. Another important aspect that defines Coca Cola as an MNE is its accounting practices. The company has been able to fit into various accounting models in relation to the trading practices in the different areas in which it operates. One quality of MNE is the ability to adjust to different systems of trade in ways that provide synergies and anchorage to the internal processes. ...
Download paper
Not exactly what you need?

Related Essays

Coca Cola in the Australian soft drinks market
Coca-Cola Amatil is one of the dominant market players in the Australian soft drinks market. It is the largest manufacturer and distributor of soft drinks and non-alcoholic beverages in Australia, which command 72 percent of the market. The Coca-Cola Company owns a minority interest in Coca-Cola Amatil. Coca-Cola Amatil's managing director is Terry Davis, and the board chairman is David Gonski.The products that are produced and distributed by Coca-Cola Amatil include Coca-Cola, Diet Coke, Coke Zero, Sprite, Sprite Zero, Fanta, Lift, Deep Spring mineral waters, Mother, Appletiser, Grapetiser,…
19 pages (4769 words)
Marketing mix of Coca-cola in the United Kingdom and the United States
This essay will examine the marketing mix employed by Coca-Cola in two countries, the United States, where the brand was first developed and the United Kingdom. This consists of four key components, known as the 4Ps: product, price, promotion and placement. Coca-Cola has become a household name worldwide since its humble beginnings 125 years ago. Much of this growth comes from Coca-Colas innovative marketing methods and the way that the company quickly responds to changes in demand and public opinion. This can be seen in the use of Santa Claus as an icon to increase winter sales and the recent…
12 pages (3012 words)
Coca-Cola Company
This paper stresses that Coca Cola’s strategic marketing and management plans catapults the entity as one of the world’s popular non-alcoholic beverages. The research centers on the history of Coca Cola. The research includes producing a financial statement analysis of Coca Cola America. The study incorporates the similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Coca Cola’s strategic marketing and management processes precipitates to the company’s current financial leadership in the non-alcoholic beverage market segment. …
11 pages (2761 words)
Coca Cola: Brand Audit
As Mayer (2003, p. 27) points out, currently the company operates in over 200 countries, and restaurants, stores, and vending machines are some of its major product distribution channels. The Interbrand’s best global brand 2011 rated Coke as the world’s most valuable brand. Brand development decisions Coke’s brand development decisions over its corporate life have contributed to the brand’s global presence and market image. While analysing the firm’s corporate history, it seems that Coke maintains its brand image by means of communications focused on the product’s supreme quality;…
6 pages (1506 words)
Coca Сola’s Response to Changing Market Conditions
While Coca Cola was focusing too much on carbonated drinks, PepsiCo was responding to market changes in two important ways. To begin with, Pepsi chose diversification as its strategy to increase its customer base. By this time, they had already realised that they would be better access a bigger part of the market by offering complimenting products such as energy bars and other snack foods. Meeting emerging consumer concerns PepsiCo also realised one important thing about consumer needs. As people started to be more concerned about the health issues caused by cola drinks, PepsiCo was quick to…
5 pages (1255 words)
coca cola
John Pemberton died within two years of invention and the brand was then purchased by Asa Candler in 1889. The beverage was initially sold at 5 cents for each glass in Jacob’s Pharmacy. The company expanded its operations mostly within 1900 to 1920. The marketing strategy of Asa Griggs Candler has helped the product to lead the market of soft drinks all throughout the twentieth century (“The Chronicle of Coca-Cola: The Candler Era”). The Coca Cola Company manufactures concentrated coca cola or coke. This concentrated product is sold to all the licensed bottlers of Coca Cola who sell…
5 pages (1255 words)
coca cola
One such brand that can be sold to people in having health benefits are product lines from the well-known Coca Cola Company, which boasts of more than 3,500 and continuously increasing number of products, and gains further brand strength due to its strong involvement with consumers through various media collaborations, well-established corporate social responsibilities, and continued expansion to many markets around the globe (The Coca-Cola Company, 2013). Coca-Cola’s placement in the security level of Maslow’s hierarchy of needs comes as the result of combining a strong brand image along…
5 pages (1255 words)